steve_jobs – GranneBlog

Steve Jobs, genius

art, business, history, technology / Scott Granneman / 2 November 2011

From Stephen Fry’s “Steve Jobs” (The New Adventures of Stephen Fry: 6 October 2011):

Henry Ford didn’t invent the motor car, Rockefeller didn’t discover how to crack crude oil into petrol, Disney didn’t invent animation, the Macdonald brothers didn’t invent the hamburger, Martin Luther King didn’t invent oratory, neither Jane Austen, Tolstoy nor Flaubert invented the novel and D. W. Griffith, the Warner Brothers, Irving Thalberg and Steven Spielberg didn’t invent film-making. Steve Jobs didn’t invent computers and he didn’t invent packet switching or the mouse. But he saw that there were no limits to the power that creative combinations of technology and design could accomplish.

I once heard George Melly, on a programme about Louis Armstrong, do that dangerous thing and give his own definition of a genius. “A genius,” he said, “is someone who enters a field and works in it and when they leave it, it is different. By that token, Satchmo was a genius.” I don’t think any reasonable person could deny that Steve Jobs, by that same token, was a genius too.

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Steve Jobs on mediocrity & market share

From Steven Levy’s “OK, Mac, Make a Wish: Apple’s ‘computer for the rest of us’ is, insanely, 20” (Newsweek: 2 February 2004):

If that’s so, then why is the Mac market share, even after Apple’s recent revival, sputtering at a measly 5 percent? Jobs has a theory about that, too. Once a company devises a great product, he says, it has a monopoly in that realm, and concentrates less on innovation than protecting its turf. “The Mac user interface was a 10-year monopoly,” says Jobs. “Who ended up running the company? Sales guys. At the critical juncture in the late ’80s, when they should have gone for market share, they went for profits. They made obscene profits for several years. And their products became mediocre. And then their monopoly ended with Windows 95. They behaved like a monopoly, and it came back to bite them, which always happens.”