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Steve Jobs, genius

From Stephen Fry’s “Steve Jobs” (The New Adventures of Stephen Fry: 6 October 2011):

Henry Ford didn’t invent the motor car, Rockefeller didn’t discover how to crack crude oil into petrol, Disney didn’t invent animation, the Macdonald brothers didn’t invent the hamburger, Martin Luther King didn’t invent oratory, neither Jane Austen, Tolstoy nor Flaubert invented the novel and D. W. Griffith, the Warner Brothers, Irving Thalberg and Steven Spielberg didn’t invent film-making. Steve Jobs didn’t invent computers and he didn’t invent packet switching or the mouse. But he saw that there were no limits to the power that creative combinations of technology and design could accomplish.

I once heard George Melly, on a programme about Louis Armstrong, do that dangerous thing and give his own definition of a genius. “A genius,” he said, “is someone who enters a field and works in it and when they leave it, it is different. By that token, Satchmo was a genius.” I don’t think any reasonable person could deny that Steve Jobs, by that same token, was a genius too.

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How changes in glass changed working conditions

From Nicholas Carr’s “(re)framed” (Rough Type: 3 June 2011):

I’m reminded of an interesting passage in the book Glass: A World History:

As we have seen, one of the rapid developments in glass technology was the making of panes of window glass, plain and coloured, which was particularly noticeable in the northern half of Europe [after the twelfth century]. One very practical effect of this was on working conditions. In the cold and dark northern half of Europe people could now work for longer hours and with more precision because they were shielded from the elements. The light poured in, yet the cold was kept out. Prior to glass only thin slivers of horn or parchment were used and the window spaces were of necessity much smaller and the light admitted, dimmer.

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Clay Shirky on the changes to publishing & media

From Parul Sehgal’s “Here Comes Clay Shirky” (Publisher’s Weekly: 21 June 2010):

PW: In April of this year, Wired‘s Kevin Kelly turned a Shirky quote—“Institutions will try to preserve the problem to which they are the solution”—into “the Shirky Principle,” in deference to the simple, yet powerful observation. … Kelly explained, “The Shirky Principle declares that complex solutions, like a company, or an industry, can become so dedicated to the problem they are the solution to, that often they inadvertently perpetuate the problem.”

CS: It is possible to think that the Internet will be a net positive for society while admitting that there are significant downsides—after all, it’s not a revolution if nobody loses.

No one will ever wonder, is there anything amusing for me on the Internet? That is a solved problem. What we should really care about are [the Internet’s] cultural uses.

In Here Comes Everybody I told the story of the Abbot of Sponheim who in 1492 wrote a book saying that if this printing press thing is allowed to expand, what will the scribes do for a living? But it was more important that Europe be literate than for scribes to have a job.

In a world where a book had to be a physical object, charging money was a way to cause more copies to come into circulation. In the digital world, charging money for something is a way to produce fewer copies. There is no way to preserve the status quo and not abandon that value.

Some of it’s the brilliant Upton Sinclair observation: “It’s hard to make a man understand something if his livelihood depends on him not understanding it.” From the laying on of hands of [Italian printer] Aldus Manutius on down, publishing has always been this way. This is a medium where a change to glue-based paperback binding constituted a revolution.

PW: When do you think a similar realization will come to book publishing?

CS: I think someone will make the imprint that bypasses the traditional distribution networks. Right now the big bottleneck is the head buyer at Barnes & Noble. That’s the seawall holding back the flood in publishing. Someone’s going to say, “I can do a business book or a vampire book or a romance novel, whatever, that might sell 60% of the units it would sell if I had full distribution and a multimillion dollar marketing campaign—but I can do it for 1% percent of the cost.” It has already happened a couple of times with specialty books. The moment of tip happens when enough things get joined up to create their own feedback loop, and the feedback loop in publishing changes when someone at Barnes & Noble says: “We can’t afford not to stock this particular book or series from an independent publisher.” It could be on Lulu, or iUniverse, whatever. And, I feel pretty confident saying it’s going to happen in the next five years.

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These are their brilliant plans to save magazines?

From Jeremy W. Peters’ “In Magazine World, a New Crop of Chiefs” (The New York Times: 28 November 2010):

“This is the changing of the guard from an older school to a newer school,” said Justin B. Smith, president of the Atlantic Media Company. The changes, he added, were part of an inevitable evolution in publishing that was perhaps long overdue. “It is quite remarkable that it took until 2010, 15 years after the arrival of the Internet, for a new generation of leaders to emerge.”

At Time, the world’s largest magazine publisher, Mr. Griffin said he wanted to reintroduce the concept of “charging a fair price, and charging consumers who are interested in the product.” In other words, consumers can expect to pay more. “We spent a tremendous amount of money creating original content, original journalism, fact-checking, sending reporters overseas to cover wars,” he said. “You name it. What we’ve got to do as a business is get fair value for that.” Supplementing that approach, Mr. Griffin said, will be new partnerships within Time Warner, Time Inc.’s parent company, that allow magazines to take advantage of the vast film and visual resources at their disposal. One such partnership in the planning stages, he said, is a deal between a major cosmetics company and InStyle to broadcast from the red carpets of big Hollywood events like the Academy Awards and the Screen Actors Guild Awards.

But one thing Mr. Harty said the company was examining: expanding its licensed products. The company already pulls in more than a billion dollars a year selling products with a Better Homes and Gardens license at Wal-Mart stores. It is now planning to sell plants and bulbs with the magazine’s imprimatur directly to consumers. “We have relationships with all these consumers,” Mr. Harty said. “How can we figure out how to sell them goods and services? We believe that’s a key.”

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David Pogue’s insights about tech over time

From David Pogue’s “The Lessons of 10 Years of Talking Tech” (The New York Times: 25 November 2010):

As tech decades go, this one has been a jaw-dropper. Since my first column in 2000, the tech world has not so much blossomed as exploded. Think of all the commonplace tech that didn’t even exist 10 years ago: HDTV, Blu-ray, GPS, Wi-Fi, Gmail, YouTube, iPod, iPhone, Kindle, Xbox, Wii, Facebook, Twitter, Android, online music stores, streaming movies and on and on.

With the turkey cooking, this seems like a good moment to review, to reminisce — and to distill some insight from the first decade in the new tech millennium.

Things don’t replace things; they just splinter. I can’t tell you how exhausting it is to keep hearing pundits say that some product is the “iPhone killer” or the “Kindle killer.” Listen, dudes: the history of consumer tech is branching, not replacing.

Things don’t replace things; they just add on. Sooner or later, everything goes on-demand. The last 10 years have brought a sweeping switch from tape and paper storage to digital downloads. Music, TV shows, movies, photos and now books and newspapers. We want instant access. We want it easy.

Some people’s gadgets determine their self-esteem. … Today’s gadgets are intensely personal. Your phone or camera or music player makes a statement, reflects your style and character. No wonder some people interpret criticisms of a product as a criticism of their choices. By extension, it’s a critique of them.

Everybody reads with a lens. … feelings run just as strongly in the tech realm. You can’t use the word “Apple,” “Microsoft” or “Google” in a sentence these days without stirring up emotion.

It’s not that hard to tell the winners from the losers. … There was the Microsoft Spot Watch (2003). This was a wireless wristwatch that could display your appointments and messages — but cost $10 a month, had to be recharged nightly and wouldn’t work outside your home city unless you filled out a Web form in advance.

Some concepts’ time may never come. The same “breakthrough” ideas keep surfacing — and bombing, year after year. For the love of Mike, people, nobody wants videophones!

Teenagers do not want “communicators” that do nothing but send text messages, either (AT&T Ogo, Sony Mylo, Motorola V200). People do not want to surf the Internet on their TV screens (WebTV, AOLTV, Google TV). And give it up on the stripped-down kitchen “Internet appliances” (3Com Audrey, Netpliance i-Opener, Virgin Webplayer). Nobody has ever bought one, and nobody ever will.

Forget about forever — nothing lasts a year. Of the thousands of products I’ve reviewed in 10 years, only a handful are still on the market. Oh, you can find some gadgets whose descendants are still around: iPod, BlackBerry, Internet Explorer and so on.

But it’s mind-frying to contemplate the millions of dollars and person-years that were spent on products and services that now fill the Great Tech Graveyard: Olympus M-Robe. PocketPC. Smart Display. MicroMV. MSN Explorer. Aibo. All those PlaysForSure music players, all those Palm organizers, all those GPS units you had to load up with maps from your computer.

Everybody knows that’s the way tech goes. The trick is to accept your
gadget’s obsolescence at the time you buy it…

Nobody can keep up. Everywhere I go, I meet people who express the same reaction to consumer tech today: there’s too much stuff coming too fast. It’s impossible to keep up with trends, to know what to buy, to avoid feeling left behind. They’re right. There’s never been a period of greater technological change. You couldn’t keep up with all of it if you tried.

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Hanoi’s last blacksmith

From Seth Mydans’s “A Lone Blacksmith, Where Hammers Rang” (The New York Times: 25 November 2010):

HANOI, Vietnam — He is the last blacksmith on Blacksmith Street, dark with soot, his arms dappled with burns, sweating and hammering at his little roadside forge as a new world courses past him.

The son and grandson of blacksmiths, Nguyen Phuong Hung grew up when the street still rang with the sounds of the smithies, producing farm equipment, horseshoes and hand tools, before modern commerce and industrial production made them obsolete. “I still remember, when it was raining lightly, the streets were empty and that was all you could hear was the sounds of the hammers,” said Mr. Hung, 49.

The men who worked there left for lighter, better-paying work, and because the word was out that no modern woman would marry a blacksmith, Mr. Hung said. There may be other blacksmiths working in Vietnam, he said, but not here in the capital.

“Once I am gone the street will have no meaning anymore,” he said. “Blacksmith Street will be only a name.” That has been the fate of almost all the 36 narrow streets in Hanoi’s tree-shaded Ancient Quarter, each of them named for the guilds that once controlled them — Fan Street, China Bowl Street, Sweet Potato Street, Conical Hat Street.

There is nothing like this little corner of the urban past anywhere else in Vietnam. Only four of the streets have retained something of their original businesses, said Nguyen Vinh Phuc, a leading historian of Hanoi. There are still jewelry shops on Silver Street, sweets and pastries on Sugar Street, votive papers and toys on Votive Paper Street and pots and pans on Tin Street.

Traders have done business on this spot since the ninth century, Mr. Phuc said. The 36 guilds established themselves at the start of the 19th century.

Blacksmith Street got its name at the beginning of the 19th century, Mr. Phuc said, when French colonial administrators sent out a call for metal workers to help build the Long Bien bridge over the Red River. It was designed by the French architect Gustave Eiffel and became a target of American bombing raids during the Vietnam War.

Mr. Hung’s family has been here from the start, and like his father and grandfather he was called to help out around the forge when he was just a boy, as young as 6. But he rebelled and left for jobs as a driver and factory worker until, when he was 35, his father called him back. “My father told me this is the family trade and I’m the only one left to do it,” Mr. Hung said. “He said, ‘Just watch me work and you’ll learn what to do.’”

Mr. Hung discovered that he loved the work, and that it was his destiny to be a blacksmith. He remembered his father’s words: “When the iron glows red, you earn your money. That is your life.”

Mr. Hung has set up a little tea table on the sidewalk, refilling a thermos from a huge iron kettle that swings gently above the hot coals. A giant bamboo pipe leans against the table, and passersby are welcome to stop for a lungful of strong tobacco.

Mr. Hung hammers with the confidence of a master, bare-handed as he works because he says gloves would dull his touch. Wearing a pair of plastic sandals, he ignores the sparks that sting his feet and pepper his shirt with holes. Flames and smoke gush from the hot metal as he tempers it in a bucket of oil. By the end of the day, his arms and face are black with soot.

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Matthew Arnold’s 4 words that describe Homer

From Edwin Frank & Andrew McCord’s interview of Robert Fagles in “The Art of Translation No. 2” (The Paris Review: Summer 1999, No. 151):

I think it’s through that effort, trying to turn Homer into poetry, that we just may come a little closer to Matthew Arnold’s unforgettable touchstones—Homer is simple, direct, swift, and above all, noble.

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Robert Fagles on the dramatic sense of Homer

From Edwin Frank & Andrew McCord’s interview of Robert Fagles in “The Art of Translation No. 2” (The Paris Review: Summer 1999, No. 151):

As I read Homer, he’s a remarkable combination of the timeless, immortal phrase, and of the timely, too, and he’s meant to be heard, not read. “Homer makes us Hearers”—in Pope’s fine formulation—“and Virgil leaves us Readers.” The Iliad is more than half dialogue, direct discourse; the Odyssey more than two-thirds. Both are very dramatic poems, in other words, filled with many voices. It’s as if Homer were a ventriloquist, projecting his voice into the voices of dozens of people living within his poems. That’s one of the most important things to capture—if you can—the dramatic sense that he conveys. Whole books (Books Nine and Twenty-four of the Iliad, Nineteen and Twenty-three of the Odyssey, the reunion of the king and queen) could be lifted out of the text and placed directly on a stage. They’re plays waiting to be performed.

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Shelby Foote on what comes first: character or plot

From Carter Coleman, Donald Faulkner, & William Kennedy’s interview of Shelby Foote in “The Art of Fiction No. 158” (The Paris Review: Summer 1999, No. 151):

INTERVIEWER Which comes first, character or plot?

FOOTE Character comes first. I separate the mass of novels into good and bad. A good book could be described as one about a man who, in a situation, does such and such. A bad book is about a situation in which a man does such and such. In other words, plot ought to grow out of character. You don’t have to make up a plot. You have to have a person and place him in a situation and a plot starts happening.

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Shelby Foote’s advice to young writers

From Carter Coleman, Donald Faulkner, & William Kennedy’s interview of Shelby Foote in “The Art of Fiction No. 158” (The Paris Review: Summer 1999, No. 151):

INTERVIEWER What kind of advice would you give young writers?

FOOTE To read, and above all to reread. When you read, you get the great pleasure of discovering what happened. When you reread, you get the great pleasure of knowing where the author’s going and seeing how he goes about getting there—and that’s learning creative writing.

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Shelby Foote on the poor writing by academic historians

From Carter Coleman, Donald Faulkner, & William Kennedy’s interview of Shelby Foote in “The Art of Fiction No. 158” (The Paris Review: Summer 1999, No. 151):

Now it sounds as if I’m making an all-out attack against academic historians. I am making some attack on them for their lack of concern about learning how to write. It is as if they thought it an onerous waste of time, which they might better spend doing research rather than learning how to write. The result sometimes is a prose that’s so dismal that the footnotes are not an interruption but just a welcome relief.

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Shelby Foote on how Faulkner one-upped Clark Gable

From Carter Coleman, Donald Faulkner, & William Kennedy’s interview of Shelby Foote in “The Art of Fiction No. 158” (The Paris Review: Summer 1999, No. 151):

You’ve heard that thing about Faulkner and Clark Gable haven’t you? Howard Hawks was taking Faulkner out on a quail shoot and came by to pick him up a little before dawn to get to where they were going by first light. Clark Gable was in the car, and Faulkner in the backseat. As they rode along, Gable and Hawks got to talking. Gable said, You know, you’re a well-read man, Howard. I’ve always been meaning to do some reading. I never have really done it. What do you think I ought to read? And Hawks said, Why don’t you ask Bill back there. He’s a writer, and he’ll be able to tell you. Gable said, Do you write, Mr. Faulkner? Faulkner said, Yes, Mr. Gable. What do you do?

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Richard Ford on how to deal with mythical narratives

From Bonnie Lyons’s interview of Richard Ford in “The Art of Fiction No. 147” (The Paris Review: Fall 1996, No. 140):

…when you start manipulating mythical narratives, whether you blunder into them or you do it by calculation, you’d better—to be in control of your book—reckon with their true potency and wide reference. They haven’t persisted all these years because they represent trivial human matters.

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Don DeLillo on how film has changed our society completely

From Adam Begley’s interview of Don DeLillo in “The Art of Fiction No. 135” (The Paris Review: Fall 1993, No. 128):

Film allows us to examine ourselves in ways earlier societies could not—examine ourselves, imitate ourselves, extend ourselves, reshape our reality. It permeates our lives, this double vision, and also detaches us, turns some of us into actors doing walk-throughs. In my work, film and television are often linked with disaster. Because this is one of the energies that charges the culture. TV has a sort of panting lust for bad news and calamity as long as it is visual. We’ve reached the point where things exist so they can be filmed and played and replayed.

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Philip Larkin on why you write

From Robert Phillips’s interview of Philip Larkin in “The Art of Poetry No. 30” (The Paris Review: Summer 1982, No. 84):

The short answer is that you write because you have to. If you rationalize it, it seems as if you’ve seen this sight, felt this feeling, had this vision, and have got to find a combination of words that will preserve it by setting it off in other people. The duty is to the original experience. It doesn’t feel like self-expression, though it may look like it.

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Philip Larkin on modernism

From Robert Phillips’s interview of Philip Larkin in “The Art of Poetry No. 30” (The Paris Review: Summer 1982, No. 84):

It seems to me undeniable that up to this century literature used language in the way we all use it, painting represented what anyone with normal vision sees, and music was an affair of nice noises rather than nasty ones. The innovation of “modernism” in the arts consisted of doing the opposite. I don’t know why, I’m not a historian. You have to distinguish between things that seemed odd when they were new but are now quite familiar, such as Ibsen and Wagner, and things that seemed crazy when they were new and seem crazy now, like Finnegans Wake and Picasso.

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Philip Larkin on achieving happiness

From Robert Phillips’s interview of Philip Larkin in “The Art of Poetry No. 30” (The Paris Review: Summer 1982, No. 84):

INTERVIEWER Do you feel happiness is unlikely in this world?

LARKIN Well, I think if you’re in good health, and have enough money, and nothing is bothering you in the foreseeable future, that’s as much as you can hope for. But “happiness,” in the sense of a continuous emotional orgasm, no. If only because you know that you are going to die, and the people you love are going to die.

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Philip Larkin on how Charlie Parker ruined jazz

From Robert Phillips’s interview of Philip Larkin in “The Art of Poetry No. 30” (The Paris Review: Summer 1982, No. 84):

Charlie Parker wrecked jazz by—or so they tell me—using the chromatic rather than the diatonic scale. The diatonic scale is what you use if you want to write a national anthem, or a love song, or a lullaby. The chromatic scale is what you use to give the effect of drinking a quinine martini and having an enema simultaneously. If I sound heated on this, it’s because I love jazz, the jazz of Armstrong and Bechet and Ellington and Bessie Smith and Beiderbecke. To have it all destroyed by a paranoiac drug addict made me furious.

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Tom Stoppard on the advantages of being famous

From Shusha Guppy’s interview of Tom Stoppard in “The Art of Theater No. 7” (The Paris Review: Winter 1988, No. 109):

INTERVIEWER Now that you are [famous], do you still feel excited by it, or do you think it isn’t that important?

STOPPARD Oh, I like it. The advantages are psychological, social, and material. The first because I don’t have to worry about who I am—I am the man who has written these plays. The social advantages appeal to half of me because there are two of me: the recluse and the fan. And the fan in me is still thrilled to meet people I admire. As for the material side, I like having some money. The best way to gauge wealth is to consider the amount of money that you can spend thoughtlessly—a casual purchase which simply doesn’t register. The really rich can do it in Cartier’s; I’m quite happy if I can do it in a good bookshop or a good restaurant.

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Ray Bradbury on what you know & how to write

From Sam Weller’s interview of Ray Bradbury in “The Art of Fiction No. 203” (The Paris Review: Spring 2010, No. 192):

I learned this early on. Three things are in your head: First, everything you have experienced from the day of your birth until right now. Every single second, every single hour, every single day. Then, how you reacted to those events in the minute of their happening, whether they were disastrous or joyful. Those are two things you have in your mind to give you material. Then, separate from the living experiences are all the art experiences you’ve had, the things you’ve learned from other writers, artists, poets, film directors, and composers. So all of this is in your mind as a fabulous mulch and you have to bring it out. How do you do that? I did it by making lists of nouns and then asking, What does each noun mean? You can go and make up your own list right now and it would be different than mine. The night. The crickets. The train whistle. The basement. The attic. The tennis shoes. The fireworks. All these things are very personal. Then, when you get the list down, you begin to word-associate around it. You ask, Why did I put this word down? What does it mean to me? Why did I put this noun down and not some other word? Do this and you’re on your way to being a good writer. You can’t write for other people. You can’t write for the left or the right, this religion or that religion, or this belief or that belief. You have to write the way you see things. I tell people, Make a list of ten things you hate and tear them down in a short story or poem. Make a list of ten things you love and celebrate them. When I wrote Fahrenheit 451 I hated book burners and I loved libraries. So there you are. 

INTERVIEWER After you’ve made your list of nouns, where do you go from there? 

BRADBURY I begin to write little pensées about the nouns. It’s prose poetry. It’s evocative. It tries to be metaphorical. Saint-John Perse published several huge volumes of this type of poetry on beautiful paper with lovely type. His books of poetry had titles like Rains, Snows, Winds, Seamarks. I could never afford to buy his books because they must have cost twenty or thirty dollars—and this was about fifty years ago. But he influenced me because I read him in the bookstore and I started to write short, descriptive paragraphs, two hundred words each, and in them I began to examine my nouns. Then I’d bring some characters on to talk about that noun and that place, and all of a sudden I had a story going. I used to do the same thing with photographs that I’d rip out of glossy magazines. I’d take the photographs and I’d write little prose poems about them.

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