business

Modern piracy on the high seas

business, history, law, security / /

From Charles Glass’ “The New Piracy: Charles Glass on the High Seas” (London Review of Books: 18 December 2003):

Ninety-five per cent of the world’s cargo travels by sea. Without the merchant marine, the free market would collapse and take Wall Street’s dream of a global economy with it. Yet no one, apart from ship owners, their crews and insurers, appears to notice that pirates are assaulting ships at a rate unprecedented since the glorious days when pirates were ‘privateers’ protected by their national governments. The 18th and 19th-century sponsors of piracy included England, Holland, France, Spain and the United States. In comparison, the famed Barbary corsairs of North Africa were an irritant. Raiding rivals’ merchant vessels went out of fashion after the Napoleonic Wars, and piracy was outlawed in the 1856 Declaration of Paris (never signed by the US). Since the end of the Cold War, it has been making a comeback. Various estimates are given of its cost to international trade. The figure quoted most often is the Asia Foundation’s $16 billion per annum lost in cargo, ships and rising insurance premiums.

The International Maritime Bureau (IMB), which collects statistics on piracy for ship owners, reports that five years ago pirates attacked 106 ships. Last year they attacked 370. This year looks worse still.

…

In waters where piracy flourished in the past, the tradition embodied in figures such as Captain Kidd has persisted: off the Ganges delta in Bangladesh, in the Java and South China Seas, off the Horn of Africa and in the Caribbean. Three conditions appear necessary: a tradition of piracy; political instability; and rich targets – Spanish galleons for Drake, oil tankers for his descendants. A fourth helps to explain the ease with which it happens: ‘The maritime environment,’ Gunaratna said, ‘is the least policed in the world today.’

The IMB has not been able to persuade the international community or the more powerful maritime states to take serious action. The Bureau’s director, Captain Pottengal Mukundan, believes there is nothing crews can do to protect themselves. National maritime laws are not enforced beyond national boundaries – which is to say, over more than half the earth’s surface. Beyond territorial waters, there are no laws, no police and no jurisdiction. Many countries lack the will or the resources to police even their own waters. The IMB advises all ships against putting in anywhere near states like Somalia, for instance, where there is a near certainty of attack. … Piracy is a high-profit, low-risk activity.

The IMB urges crews to take more precautions, but owners can’t afford every recommended improvement: satellite-tracking devices, closed circuit cameras, electric fencing and security officers on every ship. Owners and trade unions discourage the arming of merchant ships in the belief that firearms will put crews’ lives at greater risk. Only the Russians and the Israelis are known to keep weapons aboard. Competition in the shipping business forces owners to minimise expenditure on crews as on everything else. A commission of inquiry into the 1989 Exxon Valdez spill that nearly destroyed the Alaskan coast reported that ‘tankers in the 1950s carried a crew of 40 to 42 to manage about 6.3 million gallons of oil . . . the Exxon Valdez carried a crew of 19 to transport 53 million gallons of oil.’ [Quoted in Dangerous Waters: Modern Piracy and Terror on the High Seas by John Burnett] With the automation of many shipboard tasks, vessels today carry even fewer seamen than they did when the Exxon Valdez ran aground. That means fewer eyes to monitor the horizon and the decks for intruders.

…

Air and land transport routes have come under tighter scrutiny since 11 September 2001, but improvements to maritime security are few. An oil tanker can carry a load that is far, far more explosive than any civil aircraft. And most piracy, including the seizure of oil tankers, takes place near countries with powerful Islamist movements – Indonesia, Malaysia, the Philippines, Yemen and Somalia. Lloyd’s List reported on 4 November that Indonesia is ‘the global black spot’ with 87 attacks in the first nine months of this year – ‘the number of attacks in the Malacca Straits leaped from 11 in 2002 to 24 this year.’ Indonesia, which consists of two thousand islands, is the world’s most populous Muslim country. It has experienced decades of repression by a kleptocratic military, communal violence and the degradation of a once vibrant economy. Radical Islamists have made it the focus of their activity and recruitment in Asia.

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Do’s and don’ts for open source software development

business, technology / /

From Jono DiCarlo’s “Ten Ways to Make More Humane Open Source Software” (5 October 2007):

Do

  1. Get a Benevolent Dictator
    Someone who has a vision for the UI. Someone who can and will say “no” to features that don’t fit the vision.
  2. Make the Program Usable In Its Default State
    Don’t rely on configurable behavior. It adds complexity, solves little, and most users will never touch it anyway. Usable default behavior is required.
  3. Design Around Tasks
    Figure out the tasks that people want to do with your software. Make those tasks as easy as possible. Kill any feature that gets in the way.
  4. Write a Plug-In Architecture
    It’s the only good solution I’ve seen to the dilemma of providing a complete feature set without bloating the application.
  5. User Testing, User Testing, User Testing!!
    Without user testing, you are designing by guesswork and superstition.

Do Not

  1. Develop Without A Vision
    “When someone suggests another feature, we’ll find a place to cram it in!”
  2. Join the Clone Wars
    “Closed-source program X is popular. Let’s just duplicate its interface!”
  3. Leave the UI Design Up To The End User
    “I’m not sure how that should work. I’ll make it a check box on the preferences screen.”
  4. Make the Interface a Thin Veneer over the Underlying Implementation
    “But it’s got a GUI now! That makes it user-friendly, right?”
  5. Treat UI Design as Babysitting Idiots
    “They should all quit whining and read the manual already.”

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Scarcities and the music, movie, and publishing businesses

art, business, on writing / /

In Clay Shirky’s response to R.U. Sirius’ “Is The Net Good For Writers?” (10 Zen Monkeys: 5 October 2007), he takes on the persona of someone talking about what new changes are coming with the Gutenberg movable type press. At one point, he says, “Such a change would also create enormous economic hardship for anyone whose living was tied to earlier scarcities.”

It’s not just writing and writers and publishers that now face that change. Scarcities drove the music and movie businesses, and those scarcities are disappearing. When music is no longer tightly controlled in terms of creation, availability, manufacture, and distribution, when it’s possible to download or listen to anything at any time, those businesses face rapid, discombobulating change.

Is it the government’s – or society’s – duty, however, to put those scarcities back into place, either through technologies or law?

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Like music, authors will make more money from personal appearances

art, business, on writing / /

From Douglas Rushkoff’s response to R.U. Sirius’ “Is The Net Good For Writers?” (10 Zen Monkeys: 5 October 2007):

But I think many writers – even good ones – will have to accept the fact that books can be loss-leaders or break-even propositions in a highly mediated world where showing up in person generates the most income.

Like music, authors will make more money from personal appearances Read More »

Chinese attacks on government and business networks

business, security / /

From Foreign Policy‘s interview with Richard A. Clarke, “Seven Questions: Richard Clarke on the Next Cyber Pearl Harbor” (April 2008):

I think the Chinese government has been behind many, many attacks—penetrations. “Attacks” sounds like they’re destroying something. They’re penetrations; they’re unauthorized penetrations. And what they are trying to do is espionage. They’re engaged in massive espionage, not only in the U.S. government, in the U.S. private sector as well, but also around the world. The British security service, MI5, sent a note to the 300 largest corporations in England a few months ago, telling them that the Chinese government had probably penetrated their networks.

…

What’s happening every day is that all of our information is being stolen. So, we pay billions of dollars for research and development, both in the government and the private sector, for engineering, for pharmaceuticals, for bioengineering, genetic stuff—all sorts of proprietary, valuable information that is the result of spending a lot of money on R&D—and all that information gets stolen for one one-thousandth of the cost that it took to develop it.

…

I’m also concerned about penetrations of U.S. research-and-development firms, everything from pharmaceuticals to genetics to aerospace engineering—all the things we have to sell in our knowledge-based economy. We are a post-industrial, knowledge-based society. That’s what we sell to the world. If other people can steal it readily, then we won’t have much of a margin.

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My new business idea

business, language & literature, musings / /

A coffee shop where the employees all wear platform shoes, glitter make-up, orange spiked hair, feathers, and silver spaceman pants.

It’s name:

ZIGGY STARBUCKS!

My friend Michael Krider made the following suggestions:

Drink names:

  • The Cafe Young Americano
  • Caffeine Genie
  • Sumatra-jet City

When employees hand your money back after a sale, they say, “Here’s your ch-ch-ch-change.”

My new business idea Read More »

The most popular commands in Word

business, technology / /

From Microsoft’s “No Distaste for Paste (Why the UI, Part 7)“:

The data set I’m pulling from is all Word 2003 users who have opted in to the program. We could slice the data based on, perhaps, CPU speed to try to get more power users. Or 800×600 screen resolution, to try to get more home users. But in this case, we’re looking at the entire data set of commands executed through any means (toolbar, menu, context menu, or keyboard shortcut.)

Top 5 Most-Used Commands in Microsoft Word 2003

1. Paste
2. Save
3. Copy
4. Undo
5. Bold

Together, these five commands account for around 32% of the total command use in Word 2003. Paste itself accounts for more than 11% of all commands used, and has more than twice as much usage as the #2 entry on the list, Save.

Paste is also far-and-away the number one command in Excel and PowerPoint, accounting for 15% and 12% of total command use, respectively.

Beyond the top 10 commands or so, however, the curve flattens out considerably. The percentage difference in usage between the #100 command (“Accept Change”) and the #400 command (“Reset Picture”) is about the same in difference between #1 and #11 (“Change Font Size”) This is what makes creating the new UI challenging–people really do use a lot of the breadth of Office and beyond the top 10 commands there are a lot of different ways of using the product.

…

What we didn’t know until we analyzed the data was that even though so many people do use CTRL+V and do use “Paste” on the context menu, the toolbar button for Paste still gets clicked more than any other button. The command is so incredibly popular that even though there are more efficient ways of using it, many people do prefer to click the toolbar button.

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Sneaky advertising

business, language & literature, musings / /

I bought a mug that has no handles on it at all. I noticed that the accompanying slip of paper said, “Most Copco travel mugs are intended for right or left hand use.” Well, yes, if there are no handles, that would make sense. It goes on, “If your mug is handled, the lid is designed to fit securely in two positions, allowing for right or left hand use.” What fantastic advertising copy, creating something out of nothing! It’s like saying, “Our handles can be used by people who are right- OR left-handed! Amazing!”

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The importance of escalators in shopping

business / /

From “A-Z Retail Tricks To Make You Shop“:

Escalators – Multi-level Department stores often use their escalators to encourage you to see more of the store. Travelling either up or down the store you will find you have to walk half way around the level in order to find your next connecting escalator, as opposed to it being the one next to you. This has not happened by accident.

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Out now: Microsoft Vista for IT Security Professionals

business, personal, security, technology / /

Microsoft Vista for IT Security Professionals is designed for the professional system administrators who need to securely deploy Microsoft Vista in their networks. Readers will not only learn about the new security features of Vista, but they will learn how to safely integrate Vista with their existing wired and wireless network infrastructure and safely deploy with their existing applications and databases. The book begins with a discussion of Microsoft’s Trustworthy Computing Initiative and Vista’s development cycle, which was like none other in Microsoft’s history. Expert authors will separate the hype from the reality of Vista’s preparedness to withstand the 24 x 7 attacks it will face from malicious attackers as the world’s #1 desktop operating system. The book has a companion CD which contains hundreds of working scripts and utilities to help administrators secure their environments.

This book is written for intermediate to advanced System administrators managing Microsoft networks who are deploying Microsoft’s new flagship desktop operating system: Vista. This book is appropriate for system administrators managing small networks of fewer than 10 machines up to enterprise-class networks with tens of thousands of systems. This book is also appropriate for readers preparing for the Microsoft exam MCDST 70-620.

I contributed two appendices to this book:

  • Appendix A: Microsoft Vista: The International Community
  • Appendix B: Changes to the Vista EULA

Appendix A, “Microsoft Vista: The International Community”, was about Microsoft’s legal troubles in Europe and Asia, and the changes the company had to make to Vista to accommodate those governments. Appendix B, “Changes to the Vista EULA”, explained that the EULA in Vista is even worse than that found in XP, which was worse than any previous EULA. In other words, Vista has a problematic EULA that users need to know about before they buy the OS.

Read excerpts: Front Matter (350 KB PDF) and Chapter 1: Microsoft Vista: An Overview (760 KB PDF). You can flip through the entire book, although you’re limited to the total number of pages you can view (but it’s a pretty high number, like 50 or so).

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Take over a computer network with an iPod or USB stick

business, security, tech in changing society, technology / /

From Bruce Schneier’s “Hacking Computers Over USB” (Crypto-Gram: 15 June 2005):

From CSO Magazine:

“Plug an iPod or USB stick into a PC running Windows and the device can literally take over the machine and search for confidential documents, copy them back to the iPod or USB’s internal storage, and hide them as “deleted” files. Alternatively, the device can simply plant spyware, or even compromise the operating system. Two features that make this possible are the Windows AutoRun facility and the ability of peripherals to use something called direct memory access (DMA). The first attack vector you can and should plug; the second vector is the result of a design flaw that’s likely to be with us for many years to come.” …

Recently I’ve been seeing more and more written about this attack. The Spring 2006 issue of 2600 Magazine, for example, contains a short article called “iPod Sneakiness” (unfortunately, not online). The author suggests that you can innocently ask someone at an Internet cafe if you can plug your iPod into his computer to power it up — and then steal his passwords and critical files.

And about someone used this trick in a penetration test:

“We figured we would try something different by baiting the same employees that were on high alert. We gathered all the worthless vendor giveaway thumb drives collected over the years and imprinted them with our own special piece of software. I had one of my guys write a Trojan that, when run, would collect passwords, logins and machine-specific information from the user’s computer, and then email the findings back to us.

“The next hurdle we had was getting the USB drives in the hands of the credit union’s internal users. I made my way to the credit union at about 6 a.m. to make sure no employees saw us. I then proceeded to scatter the drives in the parking lot, smoking areas, and other areas employees frequented.

“Once I seeded the USB drives, I decided to grab some coffee and watch the employees show up for work. Surveillance of the facility was worth the time involved. It was really amusing to watch the reaction of the employees who found a USB drive. You know they plugged them into their computers the minute they got to their desks.

“I immediately called my guy that wrote the Trojan and asked if anything was received at his end. Slowly but surely info was being mailed back to him. I would have loved to be on the inside of the building watching as people started plugging the USB drives in, scouring through the planted image files, then unknowingly running our piece of software.”

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Spimes, objects trackable in space and time

business, security, social software, tech in changing society, technology / /

From Bruce Sterling’s “Viridian Note 00459: Emerging Technology 2006” (The Viridian Design Movement: March 2006):

When it comes to remote technical eventualities, you don’t want to freeze the language too early. Instead, you need some empirical evidence on the ground, some working prototypes, something commercial, governmental, academic or military…. Otherwise you are trying to freeze an emergent technology into the shape of today’s verbal descriptions. This prejudices people. It is bad attention economics. It limits their ability to find and understand the intrinsic advantages of the technology. …

If you look at today’s potent, influential computer technologies, say, Google, you’ve got something that looks Artificially Intelligent by the visionary standards of the 1960s. Google seems to “know” most everything about you and me, big brother: Google is like Colossus the Forbin Project. But Google is not designed or presented as a thinking machine. Google is not like Ask Jeeves or Microsoft Bob, which horribly pretend to think, and wouldn’t fool a five-year-old child. Google is a search engine. It’s a linking, ranking and sorting machine. …

Even if there’s like, Boolean logic going on here, this machine has got nothing to do with any actual thinking. This machine is clearly a big card shuffler. It’s a linker, a stacker and a sorter. …

In the past, they just didn’t get certain things. For instance:

1. the digital devices people carry around with them, such as laptops, media players, camera phones, PDAs.
2. wireless and wired local and global networks that serve people in various locations as they and their objects and possessions move about the world.
3. the global Internet and its socially-generated knowledge and Web-based, on-demand social applications.

This is a new technosocial substrate. It’s not about intelligence, yet it can change our relationship with physical objects in the three-dimensional physical world. Not because it’s inside some box trying to be smart, but because it’s right out in the world with us, in our hands and pockets and laps, linking and tracking and ranking and sorting.

Doing this work, in, I think, six important ways:

1. with interactive chips, objects can be labelled with unique identity – electronic barcoding or arphids, a tag that you can mark, sort, rank and shuffle.
2. with local and precise positioning systems – geolocative systems, sorting out where you are and where things are.
3. with powerful search engines – auto-googling objects, more sorting and shuffling.
4. with cradle to cradle recycling – sustainability, transparent production, sorting and shuffling the garbage.

Then there are two other new factors in the mix.

5. 3d virtual models of objects – virtual design – cad-cam, having things present as virtual objects in the network before they become physical objects.
6. rapid prototyping of objects – fabjects, blobjects, the ability to digitally manufacture real-world objects directly or almost directly from the digital plans.

If objects had these six qualities, then people would interact with objects in an unprecedented way, a way so strange and different that we’d think about it better if this class of object had its own name. I call an object like this a “spime,” because an object like this is trackable in space and time. …

“Spimes are manufactured objects whose informational support is so overwhelmingly extensive and rich that they are regarded as material instantiations of an immaterial system. Spimes begin and end as data. They’re virtual objects first and actual objects second.” …

“The primary advantage of an Internet of Things is that I no longer inventory my possessions inside my own head. They’re inventoried through an automagical inventory voodoo, work done far beneath my notice by a host of machines. So I no longer to bother to remember where I put things. Or where I found them. Or how much they cost. And so forth. I just ask. Then I am told with instant real-time accuracy. …

It’s [spimes] turning into what Julian Bleecker calls a “Theory Object,” which is an idea which is not just a mental idea or a word, but a cloud of associated commentary and data, that can be passed around from mouse to mouse, and linked-to. Every time I go to an event like this, the word “spime” grows as a Theory Object. A Theory Object is a concept that’s accreting attention, and generating visible, searchable, rankable, trackable trails of attention. …

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Russian bot herders behind massive increase in spam

business, security, tech in changing society, technology / /

From Ryan Naraine’s “‘Pump-and-Dump’ Spam Surge Linked to Russian Bot Herders” (eWeek: 16 November 2006):

The recent surge in e-mail spam hawking penny stocks and penis enlargement pills is the handiwork of Russian hackers running a botnet powered by tens of thousands of hijacked computers.

Internet security researchers and law enforcement authorities have traced the operation to a well-organized hacking gang controlling a 70,000-strong peer-to-peer botnet seeded with the SpamThru Trojan. …

For starters, the Trojan comes with its own anti-virus scanner – a pirated copy of Kaspersky’s security software – that removes competing malware files from the hijacked machine. Once a Windows machine is infected, it becomes a peer in a peer-to-peer botnet controlled by a central server. If the control server is disabled by botnet hunters, the spammer simply has to control a single peer to retain control of all the bots and send instructions on the location of a new control server.

The bots are segmented into different server ports, determined by the variant of the Trojan installed, and further segmented into peer groups of no more than 512 bots. This allows the hackers to keep the overhead involved in exchanging information about other peers to a minimum, Stewart explained.

… the attackers are meticulous about keeping statistics on bot infections around the world.

For example, the SpamThru controller keeps statistics on the country of origin of all bots in the botnet. In all, computers in 166 countries are part of the botnet, with the United States accounting for more than half of the infections.

The botnet stats tracker even logs the version of Windows the infected client is running, down to the service pack level. One chart commandeered by Stewart showed that Windows XP SP2 … machines dominate the makeup of the botnet, a clear sign that the latest version of Microsoft’s operating system is falling prey to attacks.

Another sign of the complexity of the operation, Stewart found, was a database hacking component that signaled the ability of the spammers to target its pump-and-dump scams to victims most likely to be associated with stock trading.

Stewart said about 20 small investment and financial news sites have been breached for the express purpose of downloading user databases with e-mail addresses matched to names and other site registration data. On the bot herder’s control server, Stewart found a MySQL database dump of e-mail addresses associated with an online shop. …

The SpamThru spammer also controls lists of millions of e-mail addresses harvested from the hard drives of computers already in the botnet. …

“It’s a very enterprising operation and it’s interesting that they’re only doing pump-and-dump and penis enlargement spam. That’s probably because those are the most lucrative,” he added.

Even the spam messages come with a unique component. The messages are both text- and image-based and a lot of effort has been put into evading spam filters. For example, each SpamThru client works as its own spam engine, downloading a template containing the spam and random phrases to use as hash-busters, random “from” names, and a list of several hundred e-mail addresses to send to.

Stewart discovered that the image files in the templates are modified with every e-mail message sent, allowing the spammer to change the width and height. The image-based spam also includes random pixels at the bottom, specifically to defeat anti-spam technologies that reject mail based on a static image.

All SpamThru bots – the botnet controls about 73,000 infected clients – are also capable of using a list of proxy servers maintained by the controller to evade blacklisting of the bot IP addresses by anti-spam services. Stewart said this allows the Trojan to act as a “massive distributed engine for sending spam,” without the cost of maintaining static servers.

With a botnet of this size, the group is theoretically capable of sending a billion spam e-mails in a single day.

Russian bot herders behind massive increase in spam Read More »

More on Fordlandia

business, history, politics, technology / /

From Mary A. Dempsey’s “Fordlandia” (Michigan History: July/August 1994):

Screens were just one of the Yankee customs transported to Fordlandia and Belterra. Detroit physician L. S. Fallis, Sr., the first doctor sent from Henry Ford Hospital to run the Fordlandia medical center, attempted to eradicate malaria and hookworm among Brazilian seringueiros (rubber gatherers) by distributing quinine and shoes. The quinine was accepted but shoes were an unwelcome novelty. It is an exceptional photo that shows the shirtless seringueiros, machetes in hand, shod only with floppy rubber-soled sandals; their children went shoeless. The jungle dwellers also found Fordlandia’s two-family homes hopelessly hot and ugly and the idea of bathrooms repulsive. Even today, plumbing is a rarity in the jungle.

At the same time, Ford’s 6:00 A.M. to 3:00 P.M. work schedule was unpopular with plantation employees accustomed to slashing trees several hours before dawn, then resuming the work at sunset for piecemeal pay. But the promise of free housing and food, top-notch health care for the workers and their families, and a salary of thirty-seven cents a day—double the regular wage—kept the seringueiros on the job. …

Generally, the company-imposed routine met hit-and-miss compliance. Children wore uniforms to school and workers responded favorably to suggestions they grow their own vegetables. But most ignored Ford’s no liquor rule and, on paydays, boats filled with potent cachaca—the local sugar-can brew—pulled up at the dock. Poetry readings, weekend dances and English sing-alongs were among the disputed cultural activities. …

Former Kalamazoo sheriff Curtis Pringle, a manager at Belterra, boosted labor relations when he eased off the Dearborn-style routine and deferred to local customs, especially when it came to meals and entertainment. Under Pringle, Belterra buildings did not contain the glass that made the powerhouse at Fordlandia unbearably hot, and weekend square dancing was optional. Alexander said Henry Ford balked at building a Catholic church at Fordlandia—even though Catholicism was the predominant Christian religion in Brazil. The Catholic chapel was erected right away at Belterra. …

Alexander said of the long-closed but impeccably maintained facility that once boasted separate wards for men and women, thirty nurses, a dentist, three physicians and a pharmacist, who also administered anesthesia during surgery.

More on Fordlandia Read More »

Henry Ford’s debacle in the jungle

business, history, politics, technology, weird / /

From Alan Bellows’s “The Ruins of Fordlândia” (Damn Interesting: 3 August 2006):

On Villares’ advice, [Henry] Ford purchased a 25,000 square kilometer tract of land along the Amazon river, and immediately began to develop the area. …

Scores of Ford employees were relocated to the site, and over the first few months an American-as-apple-pie community sprung up from what was once a jungle wilderness. It included a power plant, a modern hospital, a library, a golf course, a hotel, and rows of white clapboard houses with wicker patio furniture. As the town’s population grew, all manner of businesses followed, including tailors, shops, bakeries, butcher shops, restaurants, and shoemakers. It grew into a thriving community with Model T Fords frequenting the neatly paved streets. …

But Ford’s effort to transplant America– what he called “the healthy lifestyle”– was not limited to American buildings, but also included mandatory “American” lifestyle and values. The plantation’s cafeterias were self-serve, which was not the local custom, and they provided only American fare such as hamburgers. Workers had to live in American-style houses, and they were each assigned a number which they had to wear on a badge– the cost of which was deducted from their first paycheck. Brazilian laborers were also required to attend squeaky-clean American festivities on weekends, such as poetry readings, square-dancing, and English-language sing-alongs.

One of the more jarring cultural differences was Henry Ford’s mini-prohibition. Alcohol was strictly forbidden inside Fordlândia, even within the workers’ homes, on pain of immediate termination. This led some industrious locals to establish businesses-of-ill-repute beyond the outskirts of town, allowing workers to exchange their generous pay for the comforts of rum and women. …

Workers’ discontent grew as the unproductive months passed. Brazilian workers – accustomed to working before sunrise and after sunset to avoid the heat of the day – were forced to work proper “American” nine-to-five shifts under the hot Amazon sun, using Ford’s assembly-line philosophies. And malaria became a serious problem due to the hilly terrain’s tendency to pool water, providing the perfect breeding ground for mosquitoes.

In December of 1930, after about a year of working in a harsh environment with a strict and disagreeable “healthy lifestyle”, the laborers’ agitation reached a critical mass in the workers’ cafeteria. Having suffered one too many episodes of indigestion and degradation, a Brazilian man stood and shouted that he would no longer tolerate the conditions. A chorus of voices joined his, and the cacophony was soon joined by an orchestra of banging cups and shattering dishes. Members of Fordlândia’s American management fled swiftly to their homes or into the woods, some of them chased by machete-wielding workers. A group of managers scrambled to the docks and boarded the boats there, which they moved to the center of the river and out of reach of the escalating riots.

By the time the Brazilian military arrived three days later, the rioters had spent most of their anger. Windows were broken and trucks were overturned, but Fordlândia survived. …

In 1933, after three years with no appreciable quantity of rubber to show for the investment, Henry Ford finally hired a botanist to assess the situation. The botanist tried to coax some fertile rubber trees from the pitiful soil, but he was ultimately forced to conclude that the land was simply unequal to the task. The damp, hilly terrain was terrible for the trees, but excellent for the blight. Unfortunately no one had paid attention to the fact that the land’s previous owner was a man named Villares– the same man Henry Ford had hired to choose the plantation’s site. Henry Ford had been sold a lame portion of land, and Fordlândia was an unadulterated failure. …

Be that as it may, Ford’s perseverance might have eventually paid off if it were not for the fact that scientists developed economical synthetic rubber just as Belterra was establishing itself. In 1945, Ford retired from the rubbering trade, having lost over $20 million in Brazil without ever having set foot there.

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Portable music turns life into cinema

art, business, tech in changing society, technology / /

From Farhad Manjoo’s “iPod: I love you, you’re perfect, now change” (Salon: 23 October 2006):

Levy writes that when this happens, the music becomes a “soundtrack” for the scenery, which is a good way to put it. The iPod turns ordinary life — riding the bus, waiting in line at the post office, staring at a spreadsheet for 12 hours a day — into cinema. Levy describes the work of sociologist Michael Bull, who, when studying the habits of fans of the iPod’s great ancestor the Sony Walkman, found that people liked to think of themselves “as imaginary movie stars” playing out scenes dictated by the music in their ears. One subject who listened to music from spaghetti westerns said that the Walkman turned him into a “verbal bounty hunter” bent on firing “short cool blasts of verbal abuse” at his co-workers. The science fiction writer William Gibson once described the Walkman as having done “more to change human perception than any virtual reality gadget. I can’t remember any technological experience that was quite so wonderful as being able to take music and move it through landscape and architecture.” The iPod, with its greater capacity, alters perception even more profoundly; when the right song comes on, the world actually feels different.

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Great, wonderfully-designed consumer products

business, cool stuff, technology / /

From Farhad Manjoo’s “iPod: I love you, you’re perfect, now change” (Salon: 23 October 2006):

There are very few consumer products about which you’d want to read a whole book — the Google search engine, the first Mac, the Sony Walkman, the VW Beetle. Levy proves that the iPod, which turns five years old today, belongs to that club.

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Teach people not to want a camera, but photography itself

art, business, history, tech in changing society, technology / /

From James Surowiecki’s “The Tastemakers” (The New Yorker [13 January 2003]: 31):

… it’s one thing to foist a fad on people, and another to have a deep and enduring impact on their everyday customs and habits. In the late eighteen-eighties, when George Eastman invented the Kodak – the first point-and-shoot camera – photography was the private domain of enthusiasts and professionals. Though the Kodak was relatively cheap and easy to use, most Americans didn’t see the need for a camera; they had no sense that there was any value in visually documenting their lives. So, instead of simply marketing a camera, Eastman sold photography. His advertisements told people what to take pictures of: vacations, holidays, “the Christmas house party.” Kodak introduced the concept of the photo album, and made explicit the connection between photographs and memories. Before long, it was more or less considered a patriotic duty to commemorate the notable – and not so notable – moments in your life on a roll of Kodak film.

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