social_software

The real digital divide: knowing how to use what you have & not knowing

From Howard Rheingold’s interview in “Howard Rheingold’s Latest Connection” (Business Week: 11 August 2004):

Here’s where Wikipedia fits in. It used to be if you were a kid in a village in India or a village in northern Canada in the winter, maybe you could get to a place where they have a few books once in a while. Now, if you have a telephone, you can get a free encyclopedia. You have access to the world’s knowledge. Knowing how to use that is a barrier. The divide increasingly is not so much between those who have and those who don’t, but those who know how to use what they have and those who don’t.

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Ambient awareness & social media

From Clive Thompson’s “Brave New World of Digital Intimacy” (The New York Times Magazine: 5 September 2008):

In essence, Facebook users didn’t think they wanted constant, up-to-the-minute updates on what other people are doing. Yet when they experienced this sort of omnipresent knowledge, they found it intriguing and addictive. Why?

Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. Facebook is no longer alone in offering this sort of interaction online. In the last year, there has been a boom in tools for “microblogging”: posting frequent tiny updates on what you’re doing. The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They’re far shorter, far more frequent and less carefully considered. One of the most popular new tools is Twitter, a Web site and messaging service that allows its two-million-plus users to broadcast to their friends haiku-length updates — limited to 140 characters, as brief as a mobile-phone text message — on what they’re doing. There are other services for reporting where you’re traveling (Dopplr) or for quickly tossing online a stream of the pictures, videos or Web sites you’re looking at (Tumblr). And there are even tools that give your location. When the new iPhone, with built-in tracking, was introduced in July, one million people began using Loopt, a piece of software that automatically tells all your friends exactly where you are.

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of E.S.P.,” as Haley described it to me, an invisible dimension floating over everyday life.

“It’s like I can distantly read everyone’s mind,” Haley went on to say. “I love that. I feel like I’m getting to something raw about my friends. It’s like I’ve got this heads-up display for them.” It can also lead to more real-life contact, because when one member of Haley’s group decides to go out to a bar or see a band and Twitters about his plans, the others see it, and some decide to drop by — ad hoc, self-organizing socializing. And when they do socialize face to face, it feels oddly as if they’ve never actually been apart. They don’t need to ask, “So, what have you been up to?” because they already know. Instead, they’ll begin discussing something that one of the friends Twittered that afternoon, as if picking up a conversation in the middle.

You could also regard the growing popularity of online awareness as a reaction to social isolation, the modern American disconnectedness that Robert Putnam explored in his book “Bowling Alone.” The mobile workforce requires people to travel more frequently for work, leaving friends and family behind, and members of the growing army of the self-employed often spend their days in solitude. Ambient intimacy becomes a way to “feel less alone,” as more than one Facebook and Twitter user told me.

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Interviewed for an article about mis-uses of Twitter

The Saint Louis Beacon published an article on 27 April 2009 titled “Tweets from the jury box aren’t amusing“, about legal “cases across the country where jurors have used cell phones, BlackBerrys and other devices to comment – sometimes minute by minute or second by second on Twitter, for instance – on what they are doing, hearing and seeing during jury duty.” In it, I was quoted as follows:

The small mobile devices so prevalent today can encourage a talkative habit that some people may find hard to break.

“People get so used to doing it all the time,” said Scott Granneman, an adjunct professor of communications and journalism at Washington University. “They don’t stop to think that being on a jury means they should stop. It’s an etiquette thing.”

Moreover, he added, the habit can become so ingrained in some people – even those on juries who are warned repeatedly they should not Tweet or text or talk about they case they are on – that they make excuses.

“It’s habitual,” Granneman said. “They say ‘It’s just my friends and family reading this.’ They don’t know the whole world is following this.

“Anybody can go to any Twitter page. There may be only eight people following you, but anybody can go anyone’s page and anybody can reTweet – forward someone’s page: ‘Oh my God, the defense attorney is so stupid.’ That can go on and on and on.”

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Newspapers are doomed

From Jeff Sigmund’s “Newspaper Web Site Audience Increases More Than Ten Percent In First Quarter To 73.3 Million Visitors” (Newspaper Association of America: 23 April 2009):

Newspaper Web sites attracted more than 73.3 million monthly unique visitors on average (43.6 percent of all Internet users) in the first quarter of 2009, a record number that reflects a 10.5 percent increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.

In addition, newspaper Web site visitors generated an average of more than 3.5 billion page views per month throughout the quarter, an increase of 12.8 percent over the same period a year ago (3.1 billion page views).

Contrast that with the article on Craigslist in Wikipedia (1 May 2009):

The site serves over twenty billion page views per month, putting it in 28th place overall among web sites world wide, ninth place overall among web sites in the United States (per Alexa.com on March 27, 2009), to over fifty million unique monthly visitors in the United States alone (per Compete.com on April 7, 2009). As of March 17, 2009 it was ranked 7th on Alexa. With over forty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives over one million new job listings each month, making it one of the top job boards in the world.

Even at its best, the entire newspaper industry only gets 1/5 of what Craigslist sees each month.

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Social software: 5 properties & 3 dynamics

From danah boyd’s “Social Media is Here to Stay… Now What?” at the Microsoft Research Tech Fest, Redmond, Washington (danah: 26 February 2009):

Certain properties are core to social media in a combination that alters how people engage with one another. I want to discuss five properties of social media and three dynamics. These are the crux of what makes the phenomena we’re seeing so different from unmediated phenomena.

A great deal of sociality is about engaging with publics, but we take for granted certain structural aspects of those publics. Certain properties are core to social media in a combination that alters how people engage with one another. I want to discuss five properties of social media and three dynamics. These are the crux of what makes the phenomena we’re seeing so different from unmediated phenomena.

1. Persistence. What you say sticks around. This is great for asynchronicity, not so great when everything you’ve ever said has gone down on your permanent record. …

2. Replicability. You can copy and paste a conversation from one medium to another, adding to the persistent nature of it. This is great for being able to share information, but it is also at the crux of rumor-spreading. Worse: while you can replicate a conversation, it’s much easier to alter what’s been said than to confirm that it’s an accurate portrayal of the original conversation.

3. Searchability. My mother would’ve loved to scream search into the air and figure out where I’d run off with friends. She couldn’t; I’m quite thankful. But with social media, it’s quite easy to track someone down or to find someone as a result of searching for content. Search changes the landscape, making information available at our fingertips. This is great in some circumstances, but when trying to avoid those who hold power over you, it may be less than ideal.

4. Scalability. Social media scales things in new ways. Conversations that were intended for just a friend or two might spiral out of control and scale to the entire school or, if it is especially embarrassing, the whole world. …

5. (de)locatability. With the mobile, you are dislocated from any particular point in space, but at the same time, location-based technologies make location much more relevant. This paradox means that we are simultaneously more and less connected to physical space.

Those five properties are intertwined, but their implications have to do with the ways in which they alter social dynamics. Let’s look at three different dynamics that have been reconfigured as a result of social media.

1. Invisible Audiences. We are used to being able to assess the people around us when we’re speaking. We adjust what we’re saying to account for the audience. Social media introduces all sorts of invisible audiences. There are lurkers who are present at the moment but whom we cannot see, but there are also visitors who access our content at a later date or in a different environment than where we first produced them. As a result, we are having to present ourselves and communicate without fully understanding the potential or actual audience. The potential invisible audiences can be stifling. Of course, there’s plenty of room to put your head in the sand and pretend like those people don’t really exist.

2. Collapsed Contexts. Connected to this is the collapsing of contexts. In choosing what to say when, we account for both the audience and the context more generally. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one another and it’s often difficult to figure out what’s appropriate, let alone what can be understood.

3. Blurring of Public and Private. Finally, there’s the blurring of public and private. These distinctions are normally structured around audience and context with certain places or conversations being “public” or “private.” These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.

All of this means that we’re forced to contend with a society in which things are being truly reconfigured. So what does this mean? As we are already starting to see, this creates all new questions about context and privacy, about our relationship to space and to the people around us.

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Kids & adults use social networking sites differently

From danah boyd’s “Social Media is Here to Stay… Now What?” at the Microsoft Research Tech Fest, Redmond, Washington (danah: 26 February 2009):

For American teenagers, social network sites became a social hangout space, not unlike the malls in which I grew up or the dance halls of yesteryears. This was a place to gather with friends from school and church when in-person encounters were not viable. Unlike many adults, teenagers were never really networking. They were socializing in pre-exiting groups.

Social network sites became critically important to them because this was where they sat and gossiped, jockeyed for status, and functioned as digital flaneurs. They used these tools to see and be seen. …

Teen conversations may appear completely irrational, or pointless at best. “Yo, wazzup?” “Not much, how you?” may not seem like much to an outsider, but this is a form of social grooming. It’s a way of checking in, confirming friendships, and negotiating social waters.

Adults have approached Facebook in very different ways. Adults are not hanging out on Facebook. They are more likely to respond to status messages than start a conversation on someone’s wall (unless it’s their birthday of course). Adults aren’t really decorating their profiles or making sure that their About Me’s are up-to-date. Adults, far more than teens, are using Facebook for its intended purpose as a social utility. For example, it is a tool for communicating with the past.

Adults may giggle about having run-ins with mates from high school, but underneath it all, many of them are curious. This isn’t that different than the school reunion. … Teenagers craft quizzes for themselves and their friends. Adults are crafting them to show-off to people from the past and connect the dots between different audiences as a way of coping with the awkwardness of collapsed contexts.

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The importance of network effects to social software

From danah boyd’s “Social Media is Here to Stay… Now What?” at the Microsoft Research Tech Fest, Redmond, Washington (danah: 26 February 2009):

Many who build technology think that a technology’s feature set is the key to its adoption and popularity. With social media, this is often not the case. There are triggers that drive early adopters to a site, but the single most important factor in determining whether or not a person will adopt one of these sites is whether or not it is the place where their friends hangout. In each of these cases, network effects played a significant role in the spread and adoption of the site.

The uptake of social media is quite different than the uptake of non-social technologies. For the most part, you don’t need your friends to use Word to find the tool useful. You do need your friends to use email for it to be useful, but, thanks to properties of that medium, you don’t need them to be using Outlook or Hotmail to write to them. Many of the new genres of social media are walled gardens, requiring your friends to use that exact site to be valuable. This has its advantages for the companies who build it – that’s the whole attitude behind lock-in. But it also has its costs. Consider for example the fact that working class and upper class kids can’t talk to one another if they are on different SNSs.

Friendster didn’t understand network effects. In kicking off users who weren’t conforming to their standards, they pissed off more than those users; they pissed off those users’ friends who were left with little purpose to use the site. The popularity of Friendster unraveled as fast as it picked up, but the company never realized what hit them. All of their metrics were based on number of users. While only a few users deleted their accounts, the impact of those lost accounts was huge. The friends of those who departed slowly stopped using the site. At first, they went from logging in every hour to logging in every day, never affecting the metrics. But as nothing new came in and as the collective interest waned, their attention went elsewhere. Today, Friendster is succeeding because of its popularity in other countries, but in the US, it’s a graveyard of hipsters stuck in 2003.

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MySpace/Facebook history & sociology

From danah boyd’s “Social Media is Here to Stay… Now What?” at the Microsoft Research Tech Fest, Redmond, Washington (danah: 26 February 2009):

Facebook had launched as a Harvard-only site before expanding to other elite institutions before expanding to other 4-year-colleges before expanding to 2-year colleges. It captured the mindshare of college students everywhere. It wasn’t until 2005 that they opened the doors to some companies and high schools. And only in 2006, did they open to all.

Facebook was narrated as the “safe” alternative and, in the 2006-2007 school year, a split amongst American teens occurred. Those college-bound kids from wealthier or upwardly mobile backgrounds flocked to Facebook while teens from urban or less economically privileged backgrounds rejected the transition and opted to stay with MySpace while simultaneously rejecting the fears brought on by American media. Many kids were caught in the middle and opted to use both, but the division that occurred resembles the same “jocks and burnouts” narrative that shaped American schools in the 1980s.

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Defining social media, social software, & Web 2.0

From danah boyd’s “Social Media is Here to Stay… Now What?” at the Microsoft Research Tech Fest, Redmond, Washington (danah: 26 February 2009):

Social media is the latest buzzword in a long line of buzzwords. It is often used to describe the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play. In tech circles, social media has replaced the earlier fave “social software.” Academics still tend to prefer terms like “computer-mediated communication” or “computer-supported cooperative work” to describe the practices that emerge from these tools and the old skool academics might even categorize these tools as “groupwork” tools. Social media is driven by another buzzword: “user-generated content” or content that is contributed by participants rather than editors.

… These tools are part of a broader notion of “Web2.0.” Yet-another-buzzword, Web2.0 means different things to different people.

For the technology crowd, Web2.0 was about a shift in development and deployment. Rather than producing a product, testing it, and shipping it to be consumed by an audience that was disconnected from the developer, Web2.0 was about the perpetual beta. This concept makes all of us giggle, but what this means is that, for technologists, Web2.0 was about constantly iterating the technology as people interacted with it and learning from what they were doing. To make this happen, we saw the rise of technologies that supported real-time interactions, user-generated content, remixing and mashups, APIs and open-source software that allowed mass collaboration in the development cycle. …

For the business crowd, Web2.0 can be understood as hope. Web2.0 emerged out of the ashes of the fallen tech bubble and bust. Scars ran deep throughout Silicon Valley and venture capitalists and entrepreneurs wanted to party like it was 1999. Web2.0 brought energy to this forlorn crowd. At first they were skeptical, but slowly they bought in. As a result, we’ve seen a resurgence of startups, venture capitalists, and conferences. At this point, Web2.0 is sometimes referred to as Bubble2.0, but there’s something to say about “hope” even when the VCs start co-opting that term because they want four more years.

For users, Web2.0 was all about reorganizing web-based practices around Friends. For many users, direct communication tools like email and IM were used to communicate with one’s closest and dearest while online communities were tools for connecting with strangers around shared interests. Web2.0 reworked all of that by allowing users to connect in new ways. While many of the tools may have been designed to help people find others, what Web2.0 showed was that people really wanted a way to connect with those that they already knew in new ways. Even tools like MySpace and Facebook which are typically labeled social networkING sites were never really about networking for most users. They were about socializing inside of pre-existing networks.

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Why everyone wants a computer: socializing

From Paul Graham’s “Why TV Lost” (Paul Graham: March 2009):

The somewhat more surprising force was one specific type of innovation: social applications. The average teenage kid has a pretty much infinite capacity for talking to their friends. But they can’t physically be with them all the time. When I was in high school the solution was the telephone. Now it’s social networks, multiplayer games, and various messaging applications. The way you reach them all is through a computer. Which means every teenage kid (a) wants a computer with an Internet connection, (b) has an incentive to figure out how to use it, and (c) spends countless hours in front of it.

This was the most powerful force of all. This was what made everyone want computers. Nerds got computers because they liked them. Then gamers got them to play games on. But it was connecting to other people that got everyone else: that’s what made even grandmas and 14 year old girls want computers.

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Facebook & the Dunbar number

From The Economist‘s “Primates on Facebook” (26 February 2009):

Robin Dunbar, an anthropologist who now works at Oxford University, concluded that the cognitive power of the brain limits the size of the social network that an individual of any given species can develop. Extrapolating from the brain sizes and social networks of apes, Dr Dunbar suggested that the size of the human brain allows stable networks of about 148. Rounded to 150, this has become famous as “the Dunbar number”.

Many institutions, from neolithic villages to the maniples of the Roman army, seem to be organised around the Dunbar number. Because everybody knows everybody else, such groups can run with a minimum of bureaucracy. But that does not prove Dr Dunbar’s hypothesis is correct, and other anthropologists, such as Russell Bernard and Peter Killworth, have come up with estimates of almost double the Dunbar number for the upper limit of human groups. Moreover, sociologists also distinguish between a person’s wider network, as described by the Dunbar number or something similar, and his social “core”. Peter Marsden, of Harvard University, found that Americans, even if they socialise a lot, tend to have only a handful of individuals with whom they “can discuss important matters”. A subsequent study found, to widespread concern, that this number is on a downward trend.

The rise of online social networks, with their troves of data, might shed some light on these matters. So The Economist asked Cameron Marlow, the “in-house sociologist” at Facebook, to crunch some numbers. Dr Marlow found that the average number of “friends” in a Facebook network is 120, consistent with Dr Dunbar’s hypothesis, and that women tend to have somewhat more than men. But the range is large, and some people have networks numbering more than 500, so the hypothesis cannot yet be regarded as proven.

What also struck Dr Marlow, however, was that the number of people on an individual’s friend list with whom he (or she) frequently interacts is remarkably small and stable. The more “active” or intimate the interaction, the smaller and more stable the group.

Thus an average man—one with 120 friends—generally responds to the postings of only seven of those friends by leaving comments on the posting individual’s photos, status messages or “wall”. An average woman is slightly more sociable, responding to ten. When it comes to two-way communication such as e-mails or chats, the average man interacts with only four people and the average woman with six. Among those Facebook users with 500 friends, these numbers are somewhat higher, but not hugely so. Men leave comments for 17 friends, women for 26. Men communicate with ten, women with 16.

What mainly goes up, therefore, is not the core network but the number of casual contacts that people track more passively. …

Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,” says Lee Rainie, the director of the Pew Internet & American Life Project, a polling organisation.

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Socioeconomic analysis of MySpace & Facebook

From danah boyd’s “Viewing American class divisions through Facebook and MySpace” (danah boyd: 24 June 2007):

When MySpace launched in 2003, it was primarily used by 20/30-somethings (just like Friendster before it). The bands began populating the site by early 2004 and throughout 2004, the average age slowly declined. It wasn’t until late 2004 that teens really started appearing en masse on MySpace and 2005 was the year that MySpace became the “in thing” for teens.

Facebook launched in 2004 as a Harvard-only site. It slowly expanded to welcome people with .edu accounts from a variety of different universities. In mid-2005, Facebook opened its doors to high school students, but it wasn’t that easy to get an account because you needed to be invited. As a result, those who were in college tended to invite those high school students that they liked. Facebook was strongly framed as the “cool” thing that college students did.

In addition to the college framing, the press coverage of MySpace as dangerous and sketchy alienated “good” kids. Facebook seemed to provide an ideal alternative. Parents weren’t nearly as terrified of Facebook because it seemed “safe” thanks to the network-driven structure.

She argues that class divisions in the United States have more to do with lifestyle and social stratification than with income. In other words, all of my anti-capitalist college friends who work in cafes and read Engels are not working class just because they make $14K a year and have no benefits. Class divisions in the United States have more to do with social networks (the real ones, not FB/MS), social capital, cultural capital, and attitudes than income. Not surprisingly, other demographics typically discussed in class terms are also a part of this lifestyle division. Social networks are strongly connected to geography, race, and religion; these are also huge factors in lifestyle divisions and thus “class.”

The goodie two shoes, jocks, athletes, or other “good” kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we’d call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

MySpace is still home for Latino/Hispanic teens, immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, queer kids, and other kids who didn’t play into the dominant high school popularity paradigm. These are kids whose parents didn’t go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

In order to demarcate these two groups, let’s call the first group of teens “hegemonic teens” and the second group “subaltern teens.”

Most teens who exclusively use Facebook are familiar with and have an opinion about MySpace. These teens are very aware of MySpace and they often have a negative opinion about it. They see it as gaudy, immature, and “so middle school.” They prefer the “clean” look of Facebook, noting that it is more mature and that MySpace is “so lame.” What hegemonic teens call gaudy can also be labeled as “glitzy” or “bling” or “fly” (or what my generation would call “phat”) by subaltern teens. Terms like “bling” come out of hip-hop culture where showy, sparkly, brash visual displays are acceptable and valued. The look and feel of MySpace resonates far better with subaltern communities than it does with the upwardly mobile hegemonic teens. … That “clean” or “modern” look of Facebook is akin to West Elm or Pottery Barn or any poshy Scandinavian design house (that I admit I’m drawn to) while the more flashy look of MySpace resembles the Las Vegas imagery that attracts millions every year. I suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook.

I should note here that aesthetics do divide MySpace users. The look and feel that is acceptable amongst average Latino users is quite different from what you see the subculturally-identified outcasts using. Amongst the emo teens, there’s a push for simple black/white/grey backgrounds and simplistic layouts. While I’m using the term “subaltern teens” to lump together non-hegemonic teens, the lifestyle divisions amongst the subalterns are quite visible on MySpace through the aesthetic choices of the backgrounds. The aesthetics issue is also one of the forces that drives some longer-term users away from MySpace.

Teens from poorer backgrounds who are on MySpace are less likely to know people who go to universities. They are more likely to know people who are older than them, but most of their older friends, cousins, and co-workers are on MySpace. It’s the cool working class thing and it’s the dominant SNS at community colleges. These teens are more likely to be interested in activities like shows and clubs and they find out about them through MySpace. The subaltern teens who are better identified as “outsiders” in a hegemonic community tend to be very aware of Facebook. Their choice to use MySpace instead of Facebook is a rejection of the hegemonic values (and a lack of desire to hang out with the preps and jocks even online).

Class divisions in military use

A month ago, the military banned MySpace but not Facebook. This was a very interesting move because the division in the military reflects the division in high schools. Soldiers are on MySpace; officers are on Facebook. Facebook is extremely popular in the military, but it’s not the SNS of choice for 18-year old soldiers, a group that is primarily from poorer, less educated communities. They are using MySpace. The officers, many of whom have already received college training, are using Facebook. The military ban appears to replicate the class divisions that exist throughout the military. …

MySpace is the primary way that young soldiers communicate with their peers. When I first started tracking soldiers’ MySpace profiles, I had to take a long deep breath. Many of them were extremely pro-war, pro-guns, anti-Arab, anti-Muslim, pro-killing, and xenophobic as hell. Over the last year, I’ve watched more and more profiles emerge from soldiers who aren’t quite sure what they are doing in Iraq. I don’t have the data to confirm whether or not a significant shift has occurred but it was one of those observations that just made me think. And then the ban happened. I can’t help but wonder if part of the goal is to cut off communication between current soldiers and the group that the military hopes to recruit.

Thoughts and meta thoughts

People often ask me if I’m worried about teens today. The answer is yes, but it’s not because of social network sites. With the hegemonic teens, I’m very worried about the stress that they’re under, the lack of mobility and healthy opportunities for play and socialization, and the hyper-scheduling and surveillance. I’m worried about their unrealistic expectations for becoming rich and famous, their lack of work ethic after being pampered for so long, and the lack of opportunities that many of them have to even be economically stable let alone better off than their parents. I’m worried about how locking teens indoors coupled with a fast food/junk food advertising machine has resulted in a decrease in health levels across the board which will just get messy as they are increasingly unable to afford health insurance. When it comes to ostracized teens, I’m worried about the reasons why society has ostracized them and how they will react to ongoing criticism from hegemonic peers. I cringe every time I hear of another Columbine, another Virgina Tech, another site of horror when an outcast teen lashes back at the hegemonic values of society.

I worry about the lack of opportunities available to poor teens from uneducated backgrounds. I’m worried about how Wal-Mart Nation has destroyed many of the opportunities for meaningful working class labor as these youth enter the workforce. I’m worried about what a prolonged war will mean for them. I’m worried about how they’ve been told that to succeed, they must be a famous musician or sports player. I’m worried about how gangs provide the only meaningful sense of community that many of these teens will ever know.

Given the state of what I see in all sorts of neighborhoods, I’m amazed at how well teens are coping and I think that technology has a lot to do with that. Teens are using social network sites to build community and connect with their peers. They are creating publics for socialization. And through it, they are showcasing all of the good, bad, and ugly of today’s teen life.

In the 70s, Paul Willis analyzed British working class youth and he wrote a book called Learning to Labor: How Working Class Kids Get Working Class Jobs. He argued that working class teens will reject hegemonic values because it’s the only way to continue to be a part of the community that they live in. In other words, if you don’t know that you will succeed if you make a run at jumping class, don’t bother – you’ll lose all of your friends and community in the process. His analysis has such strong resonance in American society today. I just wish I knew how to fix it.

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Wikipedia, freedom, & changes in production

From Clay Shirky’s “Old Revolutions, Good; New Revolutions, Bad” (Britannica Blog: 14 June 2007):

Gorman’s theory about print – its capabilities ushered in an age very different from manuscript culture — is correct, and the same kind of shift is at work today. As with the transition from manuscripts to print, the new technologies offer virtues that did not previously exist, but are now an assumed and permanent part of our intellectual environment. When reproduction, distribution, and findability were all hard, as they were for the last five hundred years, we needed specialists to undertake those jobs, and we properly venerated them for the service they performed. Now those tasks are simpler, and the earlier roles have instead become obstacles to direct access.

Digital and networked production vastly increase three kinds of freedom: freedom of speech, of the press, and of assembly. This perforce increases the freedom of anyone to say anything at any time. This freedom has led to an explosion in novel content, much of it mediocre, but freedom is like that. Critically, this expansion of freedom has not undermined any of the absolute advantages of expertise; the virtues of mastery remain as they were. What has happened is that the relative advantages of expertise are in precipitous decline. Experts the world over have been shocked to discover that they were consulted not as a direct result of their expertise, but often as a secondary effect – the apparatus of credentialing made finding experts easier than finding amateurs, even when the amateurs knew the same things as the experts.

The success of Wikipedia forces a profound question on print culture: how is information to be shared with the majority of the population? This is an especially tough question, as print culture has so manifestly failed at the transition to a world of unlimited perfect copies. Because Wikipedia’s contents are both useful and available, it has eroded the monopoly held by earlier modes of production. Other encyclopedias now have to compete for value to the user, and they are failing because their model mainly commits them to denying access and forbidding sharing. If Gorman wants more people reading Britannica, the choice lies with its management. Were they to allow users unfettered access to read and share Britannica’s content tomorrow, the only interesting question is whether their readership would rise a ten-fold or a hundred-fold.

Britannica will tell you that they don’t want to compete on universality of access or sharability, but this is the lament of the scribe who thinks that writing fast shouldn’t be part of the test. In a world where copies have become cost-free, people who expend their resources to prevent access or sharing are forgoing the principal advantages of the new tools, and this dilemma is common to every institution modeled on the scarcity and fragility of physical copies. Academic libraries, which in earlier days provided a service, have outsourced themselves as bouncers to publishers like Reed-Elsevier; their principal job, in the digital realm, is to prevent interested readers from gaining access to scholarly material.

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A single medium, with a single search engine, & a single info source

From Nicholas Carr’s “All hail the information triumvirate!” (Rough Type: 22 January 2009):

Today, another year having passed, I did the searches [on Google] again. And guess what:

World War II: #1
Israel: #1
George Washington: #1
Genome: #1
Agriculture: #1
Herman Melville: #1
Internet: #1
Magna Carta: #1
Evolution: #1
Epilepsy: #1

Yes, it’s a clean sweep for Wikipedia.

The first thing to be said is: Congratulations, Wikipedians. You rule. Seriously, it’s a remarkable achievement. Who would have thought that a rag-tag band of anonymous volunteers could achieve what amounts to hegemony over the results of the most popular search engine, at least when it comes to searches for common topics.

The next thing to be said is: what we seem to have here is evidence of a fundamental failure of the Web as an information-delivery service. Three things have happened, in a blink of history’s eye: (1) a single medium, the Web, has come to dominate the storage and supply of information, (2) a single search engine, Google, has come to dominate the navigation of that medium, and (3) a single information source, Wikipedia, has come to dominate the results served up by that search engine. Even if you adore the Web, Google, and Wikipedia – and I admit there’s much to adore – you have to wonder if the transformation of the Net from a radically heterogeneous information source to a radically homogeneous one is a good thing. Is culture best served by an information triumvirate?

It’s hard to imagine that Wikipedia articles are actually the very best source of information for all of the many thousands of topics on which they now appear as the top Google search result. What’s much more likely is that the Web, through its links, and Google, through its search algorithms, have inadvertently set into motion a very strong feedback loop that amplifies popularity and, in the end, leads us all, lemminglike, down the same well-trod path – the path of least resistance. You might call this the triumph of the wisdom of the crowd. I would suggest that it would be more accurately described as the triumph of the wisdom of the mob. The former sounds benign; the latter, less so.

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Social networking and “friendship”

From danah boyd’s “Friends, Friendsters, and MySpace Top 8: Writing Community Into Being on Social Network Sites” (First Monday: December 2006)

John’s reference to “gateway Friends” concerns a specific technological affordance unique to Friendster. Because the company felt it would make the site more intimate, Friendster limits users from surfing to Profiles beyond four degrees (Friends of Friends of Friends of Friends). When people login, they can see how many Profiles are “in their network” where the network is defined by the four degrees. For users seeking to meet new people, growing this number matters. For those who wanted it to be intimate, keeping the number smaller was more important. In either case, the number of people in one’s network was perceived as directly related to the number of friends one had.

“I am happy with the number of friends I have. I can access over 26,000 profiles, which is enough for me!” — Abby

The number of Friends one has definitely affects the size of one’s network but connecting to Collectors plays a much more significant role. Because these “gateway friends” (a.k.a. social network hubs) have lots of Friends who are not connected to each other, they expand the network pretty rapidly. Thus, connecting to Collectors or connecting to people who connect to Collectors opens you up to a large network rather quickly.

While Collectors could be anyone interested in amassing many Friends, fake Profiles were developed to aid in this process. These Fakesters included characters, celebrities, objects, icons, institutions, and ideas. For example, Homer Simpson had a Profile alongside Jesus and Brown University. By connecting people with shared interests or affiliations, Fakesters supported networking between like-minded individuals. Because play and connecting were primary incentives for many Fakesters, they welcomed any and all Friends. Likewise, people who wanted access to more people connected to Fakesters. Fakesters helped centralize the network and two Fakesters — Burning Man and Ali G — reached mass popularity with over 10,000 Friends each before the Web site’s creators put an end to their collecting and deleted both accounts. This began the deletion of all Fakesters in what was eventually termed the Fakester Genocide [8].

While Friendster was irritated by fake Profiles, MySpace embraced this practice. One of MySpace’s early strategies was to provide a place for everyone who was rejected from Friendster or who didn’t want to be on a dating site [9]. Bands who had been kicked off of Friendster were some of the earliest MySpace users. Over time, movie stars, politicians, porn divas, comedians, and other celebrities joined the fray. Often, the person behind these Profiles was not the celebrity but a manager. Corporations began creating Profiles for their products and brands. While Friendster eventually began allowing such fake Profiles for a fee, MySpace never charged people for their commercial uses.

Investigating Friendship in LiveJournal, Kate Raynes-Goldie and Fono (2005) found that there was tremendous inconsistency in why people Friended others. They primarily found that Friendship stood for: content, offline facilitator, online community, trust, courtesy, declaration, or nothing. When I asked participants about their practices on Friendster and MySpace, I found very similar incentives. The most common reasons for Friendship that I heard from users [11] were:

1. Actual friends
2. Acquaintances, family members, colleagues
3. It would be socially inappropriate to say no because you know them
4. Having lots of Friends makes you look popular
5. It’s a way of indicating that you are a fan (of that person, band, product, etc.)
6. Your list of Friends reveals who you are
7. Their Profile is cool so being Friends makes you look cool
8. Collecting Friends lets you see more people (Friendster)
9. It’s the only way to see a private Profile (MySpace)
10. Being Friends lets you see someone’s bulletins and their Friends-only blog posts (MySpace)
11. You want them to see your bulletins, private Profile, private blog (MySpace)
12. You can use your Friends list to find someone later
13. It’s easier to say yes than no

These incentives account for a variety of different connections. While the first three reasons all concern people that you know, the rest can explain why people connect to a lot of people that they do not know. Most reveal how technical affordances affect people’s incentives to connect.

Raynes-Goldie and Fono (2005) also found that there is a great deal of social anxiety and drama provoked by Friending in LiveJournal (LJ). In LJ, Friendship does not require reciprocity. Anyone can list anyone else as a Friend; this articulation is public but there is no notification. The value of Friendship on LJ is deeply connected to the privacy settings and subscription processes. The norm on LJ is to read others’ entries through a “Friends page.” This page is an aggregation of all of an individual’s Friends’ posts. When someone posts an LJ entry, they have a choice as to whether the post should be public, private, Friends-only, or available to subgroups of Friends. In this way, it is necessary to be someone’s Friend to have access to Friends-only posts. To locate how the multiple and conflicting views of Friendship cause tremendous conflict and misunderstanding on LJ, Raynes-Goldie and Fono speak of “hyperfriending.” This process is quite similar to what takes place on other social network sites, but there are some differences. Because Friends-only posts are commonplace, not being someone’s Friend is a huge limitation to information access. Furthermore, because reciprocity is not structurally required, there’s a much greater social weight to recognizing someone’s Friendship and reciprocating intentionally. On MySpace and Friendster, there is little to lose by being loose with Friendship and more to gain; the perception is that there is much more to lose on LJ.

While users can scroll through their list of Friends, not all Friends are displayed on the participant’s Profile. Most social network sites display Friends in the order in which their account was created or their last login date. By implementing a “Top 8” feature, MySpace changed the social dynamics around the ordering of Friends. Initially, “Top 8” allowed users to select eight Friends to display on their Profile. More recently, that feature was changed to “Top Friends” as users have more options in how many people they could list [12]. Many users will only list people that they know and celebrities that they admire in their Top Friends, often as a way to both demarcate their identity and signal meaningful relationships with others.

There are many advantages to the Top Friends feature. It allows people to show connections that really say something about who they are. It also serves as a bookmark to the people that matter. By choosing to list the people who one visits the most frequently, simply going to one’s Profile provides a set of valuable links.

“As a kid, you used your birthday party guest list as leverage on the playground. ‘If you let me play I’ll invite you to my birthday party.’ Then, as you grew up and got your own phone, it was all about someone being on your speed dial. Well today it’s the MySpace Top 8. It’s the new dangling carrot for gaining superficial acceptance. Taking someone off your Top 8 is your new passive aggressive power play when someone pisses you off.” — Nadine

There are a handful of social norms that pervade Top 8 culture. Often, the person in the upper left (“1st” position) is a significant other, dear friend, or close family member. Reciprocity is another salient component of Top Friends dynamics. If Susan lists Mary on her Top 8, she expects Mary to reciprocate. To acknowledge this, Mary adds a Comment to Susan’s page saying, “Thanx for puttin me on ur Top 8! I put you on mine 2.” By publicly acknowledging this addition, Mary is making certain Susan’s viewers recognize Mary’s status on Susan’s list. Of course, just being in someone’s list is not always enough. As Samantha explains, “Friends get into fights because they’re not 1st on someone’s Top 8, or somebody else is before them.” While some people are ecstatic to be added, there are many more that are frustrated because they are removed or simply not listed.

The Top Friends feature requires participants to actively signal their relationship with others. Such a system makes it difficult to be vague about who matters the most, although some tried by explaining on their bulletins what theme they are using to choose their Top 8 this week: “my Sagittarius friends,” “my basketball team,” and “people whose initials are BR.” Still others relied on fake Profiles for their Top 8.

The networked nature of impressions does not only affect the viewer — this is how newcomers decided what to present in the first place. When people first joined Friendster, they took cues from the people who invited them. Three specific subcultures dominated the early adopters — bloggers, attendees of the Burning Man [14] festival, and gay men mostly living in New York. If the invitee was a Burner, their Profile would probably be filled with references to the event with images full of half-naked, costumed people running around the desert. As such, newcomers would get the impression that it was a site for Burners and they would create a Profile that displayed that facet of their identity. In decided who to invite, newcomers would perpetuate the framing by only inviting people who are part of the Burning Man subculture.

Interestingly, because of this process, Burners believed that the site was for Burners, gay men thought it was a gay dating site, and bloggers were ecstatic to have a geek socializing tool. The reason each group got this impression had to do with the way in which context was created on these systems. Rather than having the context dictated by the environment itself, context emerged through Friends networks. As a result, being socialized into Friendster meant connected to Friends that reinforced the contextual information of early adopters.

The growth of MySpace followed a similar curve. One of the key early adopter groups were hipsters living in the Silverlake neighborhood of Los Angeles. They were passionate about indie rock music and many were musicians, promoters, club goers, etc. As MySpace took hold, long before any press was covering the site, MySpace took off amongst 20/30-something urban socializers, musicians, and teenagers. The latter group may not appear obvious, but teenagers are some of the most active music consumers — they follow music culture avidly, even when they are unable to see the bands play live due to age restrictions. As the site grew, the teenagers and 20/30-somethings pretty much left each other alone, although bands bridged these groups. It was not until the site was sold to News Corp. for US$580 million in the summer of 2005 that the press began covering the phenomenon. The massive press helped it grow larger, penetrating those three demographics more deeply but also attracting new populations, namely adults who are interested in teenagers (parents, teachers, pedophiles, marketers).

When context is defined by whom one Friends, and addressing multiple audiences simultaneously complicates all relationships, people must make hard choices. Joshua Meyrowitz (1985) highlights this problem in reference to television. In the early 1960s, Stokely Carmichael regularly addressed segregated black and white audiences about the values of Black Power. Depending on his audience, he used very different rhetorical styles. As his popularity grew, he began to attract media attention and was invited to speak on TV and radio. Unfortunately, this was more of a curse than a blessing because the audiences he would reach through these mediums included both black and white communities. With no way to reconcile the two different rhetorical styles, he had to choose. In choosing to maintain his roots in front of white listeners, Carmichael permanently alienated white society from the messages of Black Power.

Notes

10. Friendster originally limited users to 150 Friends. It is no accident that they chose 150, as this is the “Dunbar number.” In his research on gossip and grooming, Robin Dunbar argues that there is a cognitive limit to the number of relations that one can maintain. People can only keep gossip with 150 people at any given time (Dunbar, 1998). By capping Friends at 150, Friendster either misunderstood Dunbar or did not realize that their users were actually connecting to friends from the past with whom they are not currently engaging.

12. Eight was the maximum number of Friends that the system initially let people have. Some users figured out how to hack the system to display more Friends; there are entire bulletin boards dedicated to teaching others how to hack this. Consistently, upping the limit was the number one request that the company received. In the spring of 2006, MySpace launched an ad campaign for X-Men. In return for Friending X-Men, users were given the option to have 12, 16, 20, or 24 Friends in their Top Friends section. Millions of users did exactly that. In late June, this feature was introduced to everyone, regardless of Friending X-Men. While eight is no longer the limit, people move between calling it Top 8 or Top Friends. I will use both terms interchangeably, even when the number of Friends might be greater than eight.

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Why people “friend” others on social networks

From danah boyd’s “Facebook’s ‘Privacy Trainwreck’: Exposure, Invasion, and Drama” (8 September 2006):

Why does everyone assume that Friends equals friends? Here are some of the main reasons why people friend other people on social network sites:

1. Because they are actual friends
2. To be nice to people that you barely know (like the folks in your class)
3. To keep face with people that they know but don’t care for
4. As a way of acknowledging someone you think is interesting
5. To look cool because that link has status
6. (MySpace) To keep up with someone’s blog posts, bulletins or other such bits
7. (MySpace) To circumnavigate the “private” problem that you were forced to use cuz of your parents
8. As a substitute for bookmarking or favoriting
9. Cuz it’s easier to say yes than no if you’re not sure

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Craigslist “everything is free!” scams

Robert Salisbury

From “Man scammed by Craigslist ad” (The Seattle Times: 24 March 2008):

The ads popped up Saturday afternoon, saying the owner of a Jacksonville home was forced to leave the area suddenly and his belongings, including a horse, were free for the taking, said Jackson County sheriff’s Detective Sgt. Colin Fagan.

But Robert Salisbury had no plans to leave. The independent contractor was at Emigrant Lake when he got a call from a woman who had stopped by his house to claim his horse.

On his way home he stopped a truck loaded down with his work ladders, lawn mower and weed eater.

“I informed them I was the owner, but they refused to give the stuff back,” Salisbury said. “They showed me the Craigslist printout and told me they had the right to do what they did.”

The driver sped away after rebuking Salisbury. On his way home he spotted other cars filled with his belongings.

Once home he was greeted by close to 30 people rummaging through his barn and front porch.

From “Couple held in Craigslist theft case” (The Seattle Times: 1 April 2008):

Police on Monday arrested a Medford couple who allegedly used hoax postings on Craigslist to cover up their own thefts from a rural Jacksonville residence later inundated by Craigslist readers who thought the house’s contents were free pickings for the taking.

Amber D. Herbert, 28, and Brandon D. Herbert, 29, were taken into custody on burglary, theft and computer crime charges involving the Craigslist hoax that drew international attention and cost the victim several thousand dollars, authorities said.

…the Herberts told police they took several saddles from the property and sold them over the Internet.

Laurie Raye

From “Tacoma woman’s house emptied after craigslist hoax” (The Seattle Times: 5 April 2007):

Laurie Raye said she had everything stripped from her home after someone placed a fake ad on the San Francisco-based Internet site, a collection of online classifieds.

Raye had recently evicted a tenant and cleaned out the rental.

The ad posted last weekend welcomed people to take for free anything they wanted from the home. It has since been pulled from the site, but not before the residence was stripped of light fixtures, the hot water heater and the kitchen sink.

Neighbors said they saw strangers hauling items away, apparently looking for salvage material.

Even the front door and a vinyl window were pilfered, Raye said.

“In the ad, it said come and take what you want. Everything is free,” she said. “Please help yourself to anything on the property.”

From “Woman charged after Craigslist posting resulted in a house stripped” (The Seattle Times: 17 May 2007):

Pierce County prosecutors have filed charges against the niece of a woman whose house was stripped clean after a Craigslist.org posting advertised that everything in the home was free.

Nichole Blackwell, 28, was charged with second-degree burglary, malicious mischief and criminal impersonation for allegedly posting an ad that read, “Moving out … House being demolished. Come and take whatever you want, nothing is off limits,” on the online classifieds Web site, according to charging documents from Pierce County Superior Court.

It wasn’t until six days after the ad was posted that Laurie Raye, owner of the home in the 1200 block of East 64th Street in Tacoma, checked on the house to find it stripped.

Nearly everything that wasn’t bolted down — and some stuff that was — was taken.

People, thinking that they could remove whatever they wanted, grabbed the refrigerator, front door and kitchen sink, among other things, according to the documents.

Police believe Blackwell disliked Raye and was particularly upset because Raye had recently evicted Blackwell’s mother from the house.

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Tim O’Reilly defines cloud computing

From Tim O’Reilly’s “Web 2.0 and Cloud Computing” (O’Reilly Radar: 26 October 2008):

Since “cloud” seems to mean a lot of different things, let me start with some definitions of what I see as three very distinct types of cloud computing:

1. Utility computing. Amazon’s success in providing virtual machine instances, storage, and computation at pay-as-you-go utility pricing was the breakthrough in this category, and now everyone wants to play. Developers, not end-users, are the target of this kind of cloud computing.

This is the layer at which I don’t presently see any strong network effect benefits (yet). Other than a rise in Amazon’s commitment to the business, neither early adopter Smugmug nor any of its users get any benefit from the fact that thousands of other application developers have their work now hosted on AWS. If anything, they may be competing for the same resources.

That being said, to the extent that developers become committed to the platform, there is the possibility of the kind of developer ecosystem advantages that once accrued to Microsoft. More developers have the skills to build AWS applications, so more talent is available. But take note: Microsoft took charge of this developer ecosystem by building tools that both created a revenue stream for Microsoft and made developers more reliant on them. In addition, they built a deep — very deep — well of complex APIs that bound developers ever-tighter to their platform.

So far, most of the tools and higher level APIs for AWS are being developed by third-parties. In the offerings of companies like Heroku, Rightscale, and EngineYard (not based on AWS, but on their own hosting platform, while sharing the RoR approach to managing cloud infrastructure), we see the beginnings of one significant toolchain. And you can already see that many of these companies are building into their promise the idea of independence from any cloud infrastructure vendor.

In short, if Amazon intends to gain lock-in and true competitive advantage (other than the aforementioned advantage of being the low-cost provider), expect to see them roll out their own more advanced APIs and developer tools, or acquire promising startups building such tools. Alternatively, if current trends continue, I expect to see Amazon as a kind of foundation for a Linux-like aggregation of applications, tools and services not controlled by Amazon, rather than for a Microsoft Windows-like API and tools play. There will be many providers of commodity infrastructure, and a constellation of competing, but largely compatible, tools vendors. Given the momentum towards open source and cloud computing, this is a likely future.

2. Platform as a Service. One step up from pure utility computing are platforms like Google AppEngine and Salesforce’s force.com, which hide machine instances behind higher-level APIs. Porting an application from one of these platforms to another is more like porting from Mac to Windows than from one Linux distribution to another.

The key question at this level remains: are there advantages to developers in one of these platforms from other developers being on the same platform? force.com seems to me to have some ecosystem benefits, which means that the more developers are there, the better it is for both Salesforce and other application developers. I don’t see that with AppEngine. What’s more, many of the applications being deployed there seem trivial compared to the substantial applications being deployed on the Amazon and force.com platforms. One question is whether that’s because developers are afraid of Google, or because the APIs that Google has provided don’t give enough control and ownership for serious applications. I’d love your thoughts on this subject.

3. Cloud-based end-user applications. Any web application is a cloud application in the sense that it resides in the cloud. Google, Amazon, Facebook, twitter, flickr, and virtually every other Web 2.0 application is a cloud application in this sense. However, it seems to me that people use the term “cloud” more specifically in describing web applications that were formerly delivered locally on a PC, like spreadsheets, word processing, databases, and even email. Thus even though they may reside on the same server farm, people tend to think of gmail or Google docs and spreadsheets as “cloud applications” in a way that they don’t think of Google search or Google maps.

This common usage points up a meaningful difference: people tend to think differently about cloud applications when they host individual user data. The prospect of “my” data disappearing or being unavailable is far more alarming than, for example, the disappearance of a service that merely hosts an aggregated view of data that is available elsewhere (say Yahoo! search or Microsoft live maps.) And that, of course, points us squarely back into the center of the Web 2.0 proposition: that users add value to the application by their use of it. Take that away, and you’re a step back in the direction of commodity computing.

Ideally, the user’s data becomes more valuable because it is in the same space as other users’ data. This is why a listing on craigslist or ebay is more powerful than a listing on an individual blog, why a listing on amazon is more powerful than a listing on Joe’s bookstore, why a listing on the first results page of Google’s search engine, or an ad placed into the Google ad auction, is more valuable than similar placement on Microsoft or Yahoo!. This is also why every social network is competing to build its own social graph rather than relying on a shared social graph utility.

This top level of cloud computing definitely has network effects. If I had to place a bet, it would be that the application-level developer ecosystems eventually work their way back down the stack towards the infrastructure level, and the two meet in the middle. In fact, you can argue that that’s what force.com has already done, and thus represents the shape of things. It’s a platform I have a strong feeling I (and anyone else interested in the evolution of the cloud platform) ought to be paying more attention to.

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My new book – Podcasting with Audacity – is out!

Audacity is universally recognized as the number one software program for creating podcasts. Hundreds of thousands of amateurs and professionals alike have created podcasts using Audacity.

Podcasting with Audacity: Creating a Podcast With Free Audio Software is designed to get you podcasting as quickly as possible. The first few chapters show you how to install Audacity, plug in your microphone, record your first podcast, and get it online as quickly as possible. The following chapters cover podcasting-specific topics, such as adding background music or conducting interviews. Finally, the remaining chapters focus on how Audacity works, with lots of tips and tricks to make complicated editing even easier.

Read an excerpt: "Edit Your Podcast" is available on the Web or download a 950 KB PDF. An unedited version of the book is available under as a wiki under a Creative Commons license at the Audacity website.

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