psychology

The psychology of waiting for your luggage at the airport

science / /

From Dan Ariely’s “Flying Frustrations” (21 November 2011):

Think about these two ways to get your luggage: With the original airport design, you walk ten minutes, but when you finally get to the carousel, your baggage gets there a minute after you (taking 11 minutes). In the other, you walk three minutes, but when you arrive you have to wait five minutes for your luggage (taking 8 minutes). The second scenario is faster, but people become more annoyed with the process because they have more idle time. As Sir Arthur Conan Doyle, Sr. noted, “I never remember feeling tired by work, though idleness exhausts me completely.”

The “good news” is that airports quickly reverted to their former (inefficient) system, and we now walk farther to our suitcases just to avoid the frustrations of idleness.

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Richard Ford on how to deal with mythical narratives

art, history, language & literature, on writing / /

From Bonnie Lyons’s interview of Richard Ford in “The Art of Fiction No. 147” (The Paris Review: Fall 1996, No. 140):

…when you start manipulating mythical narratives, whether you blunder into them or you do it by calculation, you’d better—to be in control of your book—reckon with their true potency and wide reference. They haven’t persisted all these years because they represent trivial human matters.

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Dan Ariely on irrational decision making

business, language & literature, science / /

From Dan Ariely’s “Dan Ariely asks, Are we in control of our own decisions?” (TED: 24 June 2009):

I’ll give you a couple of more examples on irrational decision making. Imagine I give you a choice. Do you want to go for a weekend to Rome? All expenses paid, hotel, transportation, food, breakfast, a continental breakfast, everything. Or a weekend in Paris? Now, a weekend in Paris, a weekend in Rome, these are different things. They have different food, different culture, different art. Now imagine I added a choice to the set that nobody wanted. Imagine I said, “A weekend in Rome, a weekend in Paris, or having your car stolen?” It’s a funny idea. Because why would having your car stolen, in this set, influence anything? But what if the option to have your car stolen was not exactly like this. What if it was a trip to Rome, all expenses paid, transportation, breakfast. But doesn’t include coffee in the morning. If you want coffee you have to pay for it yourself. It’s two euros 50. Now in some ways, given that you can have Rome with coffee, why would you possibly want Rome without coffee? It’s like having your car stolen. It’s an inferior option. But guess what happened. The moment you add Rome without coffee, Rome with coffee becomes more popular. And people choose it. The fact that you have Rome without coffee makes Rome with coffee look superior. And not just to Rome without coffee, even superior to Paris.

Here are two examples of this principle. This was an ad from The Economist a few years ago that gave us three choices. An online subscription for 59 dollars. A print subscription for 125. Or you could get both for 125. Now I looked at this and I called up The Economist. And I tried to figure out what were they thinking. And they passed me from one person to another to another. Until eventually I got to a person who was in charge of the website. And I called them up. And they went to check what was going on. The next thing I know, the ad is gone. And no explanation.

So I decided to do the experiment that I would have loved The Economist to do with me. I took this and I gave it to 100 MIT students. I said, “What would you choose?” These are the market share. Most people wanted the combo deal. Thankfully nobody wanted the dominated option. That means our students can read. But now if you have an option that nobody wants you can take it off. Right? So I printed another version of this. Where I eliminated the middle option. I gave it to another 100 students. Here is what happens. Now the most popular option became the least popular. And the least popular became the most popular.

What was happening was the option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn’t useless in the sense that it helped people figure out what they wanted. In fact, relative to the option in the middle, which was get only the print for 125, the print and web for 125 looked like a fantastic deal. And as a consequence, people chose it. The general idea here, by the way, is that we actually don’t know our preferences that well. And because we don’t know our preferences that well we’re susceptible to all of these influences from the external forces. The defaults, the particular options that are presented to us. And so on.

One more example of this. People believe that when we deal with physical attraction, we see somebody, and we know immediately whether we like them or not. Attracted or not. Which is why we have these four-minute dates. So I decided to do this experiment with people. I’ll show you graphic images of people — not real people. The experiment was with people. I showed some people a picture of Tom, and a picture of Jerry. I said “Who do you want to date? Tom or Jerry?” But for half the people I added an ugly version of Jerry. I took Photoshop and I made Jerry slightly less attractive. (Laughter) The other people, I added an ugly version of Tom. And the question was, will ugly Jerry and ugly Tom help their respective, more attractive brothers? The answer was absolutely yes. When ugly Jerry was around, Jerry was popular. When ugly Tom was around, Tom was popular.

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Refusing a technology defines you

religion, science, social software, tech in changing society, technology / /

From Sander Duivestein’s “Penny Thoughts on the Technium” (The Technium: 1 December 2009):

I‘m interested in how people personally decide to refuse a technology. I’m interested in that process, because I think that will happen more and more as the number of technologies keep increasing. The only way we can sort our identity is by not using technology. We’re used to be that you define yourself by what you use now. You define yourself by what you don’t use. So I’m interested in that process.

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The Irish Church lies in creative – and evil – ways

history, language & literature, law, religion, security, word of the day / /

From Patsy McGarry’s “Church ‘lied without lying’” (Irish Times: 26 November 2009):

One of the most fascinating discoveries in the Dublin Archdiocese report was that of the concept of “mental reservation” which allows clerics mislead people without believing they are lying.

According to the Commission of Investigation report, “mental reservation is a concept developed and much discussed over the centuries, which permits a church man knowingly to convey a misleading impression to another person without being guilty of lying”.

It gives an example. “John calls to the parish priest to make a complaint about the behaviour of one of his curates. The parish priest sees him coming but does not want to see him because he considers John to be a troublemaker. He sends another of his curates to answer the door. John asks the curate if the parish priest is in. The curate replies that he is not.”

The commission added: “This is clearly untrue but in the Church’s view it is not a lie because, when the curate told John that the parish priest was not in, he mentally reserved the words ‘…to you’.”

…

Cardinal Desmond Connell had explained the concept to the commission as follows:

“Well, the general teaching about mental reservation is that you are not permitted to tell a lie. On the other hand, you may be put in a position where you have to answer, and there may be circumstances in which you can use an ambiguous expression realising that the person who you are talking to will accept an untrue version of whatever it may be – permitting that to happen, not willing that it happened, that would be lying. It really is a matter of trying to deal with extraordinarily difficult matters that may arise in social relations where people may ask questions that you simply cannot answer. Everybody knows that this kind of thing is liable to happen. So mental reservation is, in a sense, a way of answering without lying.”

…

In Mr Madden’s case, emphasised he did not lie to the media about the use of diocesan funds for the compensation of clerical child sexual abuse victims.

[Cardinal Connell] explained to [Andrew] Madden [a sexual abuse victim, that] he had told journalists “that diocesan funds ARE (report’s emphasis) not used for such a purpose; that he had not said that diocesan funds WERE not used for such a purpose. By using the present tense he had not excluded the possibility that diocesan funds had been used for such purpose in the past. According to Mr Madden, Cardinal Connell considered that there was an enormous difference between the two.”

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Why we get disoriented in malls

business, science, security / /

From Wikipedia’s “Gruen transfer” (28 September 2009):

In shopping mall design, the Gruen transfer refers to the moment when consumers respond to “scripted disorientation” cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) …

The Gruen transfer refers to the moment when a consumer enters a shopping mall, and, surrounded by an intentionally confusing layout, loses track of their original intentions. Spatial awareness of their surroundings play a key role, as does the surrounding sound and music. The effect of the transfer is marked by a slower walking pace and glazed eyes.

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Looking at others’ lives for clues to what might have been

art, commonplace book / /

From Tim Kreider’s “The Referendum” (The New York Times: 17 September 2009):

The Referendum is a phenomenon typical of (but not limited to) midlife, whereby people, increasingly aware of the finiteness of their time in the world, the limitations placed on them by their choices so far, and the narrowing options remaining to them, start judging their peers’ differing choices with reactions ranging from envy to contempt. The Referendum can subtly poison formerly close and uncomplicated relationships, creating tensions between the married and the single, the childless and parents, careerists and the stay-at-home. It’s exacerbated by the far greater diversity of options available to us now than a few decades ago, when everyone had to follow the same drill. We’re all anxiously sizing up how everyone else’s decisions have worked out to reassure ourselves that our own are vindicated — that we are, in some sense, winning.

It’s especially conspicuous among friends from youth. Young adulthood is an anomalous time in people’s lives; they’re as unlike themselves as they’re ever going to be, experimenting with substances and sex, ideology and religion, trying on different identities before their personalities immutably set. Some people flirt briefly with being freethinking bohemians before becoming their parents. Friends who seemed pretty much indistinguishable from you in your 20s make different choices about family or career, and after a decade or two these initial differences yield such radically divergent trajectories that when you get together again you can only regard each other’s lives with bemused incomprehension.

…

Yes: the Referendum gets unattractively self-righteous and judgmental. Quite a lot of what passes itself off as a dialogue about our society consists of people trying to justify their own choices as the only right or natural ones by denouncing others’ as selfish or pathological or wrong. So it’s easy to overlook that hidden beneath all this smug certainty is a poignant insecurity, and the naked 3 A.M. terror of regret.

The problem is, we only get one chance at this, with no do-overs. Life is, in effect, a non-repeatable experiment with no control. In his novel about marriage, “Light Years,” James Salter writes: “For whatever we do, even whatever we do not do prevents us from doing its opposite. Acts demolish their alternatives, that is the paradox.” Watching our peers’ lives is the closest we can come to a glimpse of the parallel universes in which we didn’t ruin that relationship years ago, or got that job we applied for, or got on that plane after all. It’s tempting to read other people’s lives as cautionary fables or repudiations of our own.

A colleague of mine once hosted a visiting cartoonist from Scandinavia who was on a promotional tour. My colleague, who has a university job, a wife and children, was clearly a little wistful about the tour, imagining Brussels, Paris, and London, meeting new fans and colleagues and being taken out for beers every night. The cartoonist, meanwhile, looked forlornly around at his host’s pleasant row house and sighed, almost to himself: “I would like to have such a house.”

One of the hardest things to look at in this life is the lives we didn’t lead, the path not taken, potential left unfulfilled. In stories, those who look back — Lot’s wife, Orpheus and Eurydice — are lost. Looking to the side instead, to gauge how our companions are faring, is a way of glancing at a safer reflection of what we cannot directly bear, like Perseus seeing the Gorgon safely mirrored in his shield.

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The light bulb con job

business, security / /

From Bruce Schneier’s “The Psychology of Con Men” (Crypto-Gram: 15 November 2008):

Great story: “My all-time favourite [short con] only makes the con artist a few dollars every time he does it, but I absolutely love it. These guys used to go door-to-door in the 1970s selling lightbulbs and they would offer to replace every single lightbulb in your house, so all your old lightbulbs would be replaced with a brand new lightbulb, and it would cost you, say $5, so a fraction of the cost of what new lightbulbs would cost. So the man comes in, he replaces each lightbulb, every single one in the house, and does it, you can check, and they all work, and then he takes all the lightbulbs that he’s just taken from the person’s house, goes next door and then sells them the same lightbulbs again. So it’s really just moving lightbulbs from one house to another and charging people a fee to do it.”

http://www.abc.net.au/rn/lawreport/stories/2008/2376933.htm

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What it takes to get people to comply with security policies

security / /

From Bruce Schneier’s “Second SHB Workshop Liveblogging (5)” (Schneier on Security: 11 June 2009):

Angela Sasse, University College London …, has been working on usable security for over a dozen years. As part of a project called “Trust Economics,” she looked at whether people comply with security policies and why they either do or do not. She found that there is a limit to the amount of effort people will make to comply — this is less actual cost and more perceived cost. Strict and simple policies will be complied with more than permissive but complex policies. Compliance detection, and reward or punishment, also affect compliance. People justify noncompliance by “frequently made excuses.”

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Meeting expectations, no matter how silly, in design

art, business, technology / /

From Operator No. 9’s “That decorating touch” (Interactive Week: 24 April 2000): 100:

Intel AnyPoint Wireless:

Dan Sweeney, general manager of Intel’s Home Networking division, says that when the company showed consumer focus groups the AnyPoint Wireless home networking system …, people became very confused, because there wasn’t a visible antenna. The desktop version of the wireless adapter — about the size of a deck of cards — has an antenna hidden inside it. ‘They looked at it and said, “That’s not a radio!”‘ Sweeney says. So Intel’s industrial designers added a tiny little plastic tip on top of the unit that is supposed to resemble an antenna. It actually looks — and I’m sure this was not intended by the designers — kind of like the type of hat klansmen or maybe religious leaders — bishops? vicars? — wear. Then again, maybe I just need to get out more often.

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David Foster Wallace on minimalism & metafiction

art, language & literature, on writing / /

From Larry McCaffery’s “Conversation with David Foster Wallace” (Dalkey Archive Press at the University of Illinois: Summer 1993):

Minimalism’s just the other side of metafictional recursion. The basic problem’s still the one of the mediating narrative consciousness. Both minimalism and metafiction try to resolve the problem in radical ways. Opposed, but both so extreme they end up empty. Recursive metafiction worships the narrative consciousness, makes “it” the subject of the text. Minimalism’s even worse, emptier, because it’s a fraud: it eschews not only self-reference but any narrative personality at all, tries to pretend there “is” no narrative consciousness in its text. This is so fucking American, man: either make something your God and cosmos and then worship it, or else kill it.

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David Foster Wallace on TV, loneliness, & death

art, language & literature / /

From Larry McCaffery’s “Conversation with David Foster Wallace” (Dalkey Archive Press at the University of Illinois: Summer 1993):

One thing TV does is help us deny that we’re lonely. With televised images, we can have the facsimile of a relationship without the work of a real relationship. It’s an anesthesia of “form.” The interesting thing is why we’re so desperate for this anesthetic against loneliness. You don’t have to think very hard to realize that our dread of both relationships and loneliness, both of which are like sub-dreads of our dread of being trapped inside a self (a psychic self, not just a physical self), has to do with angst about death, the recognition that I’m going to die, and die very much alone, and the rest of the world is going to go merrily on without me.

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Avoid toxic people

business, politics / /

From Milton Glaser’s “Ten Things I Have Learned” (Milton Glaser: 22 November 2001):

… the important thing that I can tell you is that there is a test to determine whether someone is toxic or nourishing in your relationship with them. Here is the test: You have spent some time with this person, either you have a drink or go for dinner or you go to a ball game. It doesn’t matter very much but at the end of that time you observe whether you are more energised or less energised. Whether you are tired or whether you are exhilarated. If you are more tired then you have been poisoned. If you have more energy you have been nourished. The test is almost infallible and I suggest that you use it for the rest of your life.

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A better alternative to text CAPTCHAs

business, science, security, technology / /

From Rich Gossweiler, Maryam Kamvar, & Shumeet Baluja’s “What’s Up CAPTCHA?: A CAPTCHA Based On Image Orientation” (Google: 20-24 April 2009):

There are several classes of images which can be successfully oriented by computers. Some objects, such as faces, cars, pedestrians, sky, grass etc.

…

Many images, however, are difficult for computers to orient. For example, indoor scenes have variations in lighting sources, and abstract and close-up images provide the greatest challenge to both computers and people, often because no clear anchor points or lighting sources exist.

…

The average performance on outdoor photographs, architecture photographs and typical tourist type photographs was significantly higher than the performance on abstract photographs, close-ups and backgrounds. When an analysis of the features used to make the discriminations was done, it was found that the edge features play a significant role.

…

It is important not to simply select random images for this task. There are many cues which can quickly reveal the upright orientation of an image to automated systems; these images must be filtered out. For example, if typical vacation or snapshot photos are used, automated rotation accuracies can be in the 90% range. The existence of any of the cues in the presented images will severely limit the effectiveness of the approach. Three common cues are listed below:

1. Text: Usually the predominant orientation of text in an image reveals the upright orientation of an image.

2. Faces and People: Most photographs are taken with the face(s) / people upright in the image.

3. Blue skies, green grass, and beige sand: These are all revealing clues, and are present in many travel/tourist photographs found on the web. Extending this beyond color, in general, the sky often has few texture/edges in comparison to the ground. Additional cues found important in human tests include "grass", "trees", "cars", "water" and "clouds".

…

Second, due to sometimes warped objects, lack of shading and lighting cues, and often unrealistic colors, cartoons also make ideal candidates. … Finally, although we did not alter the content of the image, it may be possible to simply alter the color- mapping, overall lighting curves, and hue/saturation levels to reveal images that appear unnatural but remain recognizable to people.

…

To normalize the shape and size of the images, we scaled each image to a 180×180 pixel square and we then applied a circular mask to remove the image corners.

…

We have created a system that has sufficiently high human- success rates and sufficiently low computer-success rates. When using three images, the rotational CAPTCHA system results in an 84% human success metric, and a .009% bot-success metric (assuming random guessing). These metrics are based on two variables: the number of images we require a user to rotate and the size of the acceptable error window (the degrees from upright which we still consider to be upright). Predictably, as the number of images shown becomes greater, the probability of correctly solving them decreases. However, as the error window increases, the probability of correctly solving them increases. The system which results in an 84% human success rate and .009% bot success rate asks the user to rotate three images, each within 16° of upright (8-degrees on either side of upright).

…

A CAPTCHA system which displayed ≥ 3 images with a ≤ 16-degree error window would achieve a guess success rate of less than 1 in 10,000, a standard acceptable computer success rates for CAPTCHAs.

…

In our experiments, users moved a slider to rotate the image to its upright position. On small display devices such as a mobile phone, they could directly manipulate the image using a touch screen, as seen in Figure 12, or can rotate it via button presses.

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Extreme male brains

business, education, science / /

From Joe Clark’s “The extreme Google brain” (Fawny: 26 April 2009):

… Susan Pinker’s The Sexual Paradox, which explains, using scientific findings, why large majorities of girls and women behave almost identically at different stages of their lives – while large minorities of boys and men show vast variability compared to each other and to male norms.

Some of these boys and men exhibit extreme-male-brain tendencies, including an ability to focus obsessively for long periods of time, often on inanimate objects or abstractions (hence male domination of engineering and high-end law). Paradoxically, other male brains in these exceptional cases may have an ability to experiment with many options for short periods each. Pejoratively diagnosed as attention-deficit disorder, Pinker provides evidence this latter ability is actually a strength for some entrepreneurs.

The male brain, extreme or not, is compatible with visual design. It allows you to learn every font in the Letraset catalogue and work from a grid. In fact, the male-brain capacity for years-long single-mindedness explains why the heads of large ad agencies and design houses are overwhelmingly male. (It isn’t a sexist conspiracy.)

In the computer industry, extreme male brains permit years of concentration on hardware and software design, while also iterating those designs seemingly ad infinitum. The extreme male brain is really the extreme Google brain. It’s somewhat of a misnomer, because such is actually the average brain inside the company, but I will use that as a neologism.

Google was founded by extreme-male-brain nerds and, by all outward appearances, seems to hire only that type of person, not all of them male.

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The hard truths science reveals

religion, science / /

From Steven Weinberg’s “Without God” (The New York Review of Books: 25 September 2008):

Worse, the worldview of science is rather chilling. Not only do we not find any point to life laid out for us in nature, no objective basis for our moral principles, no correspondence between what we think is the moral law and the laws of nature, of the sort imagined by philosophers from Anaximander and Plato to Emerson. We even learn that the emotions that we most treasure, our love for our wives and husbands and children, are made possible by chemical processes in our brains that are what they are as a result of natural selection acting on chance mutations over millions of years. And yet we must not sink into nihilism or stifle our emotions. At our best we live on a knife-edge, between wishful thinking on one hand and, on the other, despair.

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A homogenized religion for America in the 21st century

history, politics, religion / /

From Damon Linker’s “The Future of Christian America” (The New Republic: 7 April 2009):

hat will provide the theological content of the nation’s civil religion now that the “mere orthodoxy” of the evangelical-Catholic alliance has proven unsuitable for a pluralistic nation of 300 million people? To my mind, the most likely and salutary option is moralistic therapeutic deism. Here is the core of its (Rousseauian) catechism, in the words of sociologist Christian Smith:

1. “A god exists who created and ordered the world and watches over human life on earth.”

2. “God wants people to be good, nice, and fair to each other, as taught in the Bible and by most world religions.”

3. “The central goal of life is to be happy and to feel good about oneself.”

4. “God does not need to be particularly involved in one’s life except when God is needed to resolve a problem.”

5. “Good people go to heaven when they die.”

Theologically speaking, this watered-down, anemic, insipid form of Judeo-Christianity is pretty repulsive. But politically speaking, it’s perfect: thoroughly anodyne, inoffensive, tolerant. And that makes it perfectly suited to serve as the civil religion of the highly differentiated twenty-first century United States.

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Why we can easily remember jingles but not jokes

art, language & literature, science / /

From Natalie Angier’s “In One Ear and Out the Other” (The New York Times: 16 March 2009):

In understanding human memory and its tics, Scott A. Small, a neurologist and memory researcher at Columbia, suggests the familiar analogy with computer memory.

We have our version of a buffer, he said, a short-term working memory of limited scope and fast turnover rate. We have our equivalent of a save button: the hippocampus, deep in the forebrain is essential for translating short-term memories into a more permanent form.

Our frontal lobes perform the find function, retrieving saved files to embellish as needed. And though scientists used to believe that short- and long-term memories were stored in different parts of the brain, they have discovered that what really distinguishes the lasting from the transient is how strongly the memory is engraved in the brain, and the thickness and complexity of the connections linking large populations of brain cells. The deeper the memory, the more readily and robustly an ensemble of like-minded neurons will fire.

This process, of memory formation by neuronal entrainment, helps explain why some of life’s offerings weasel in easily and then refuse to be spiked. Music, for example. “The brain has a strong propensity to organize information and perception in patterns, and music plays into that inclination,” said Michael Thaut, a professor of music and neuroscience at Colorado State University. “From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear.”

A simple melody with a simple rhythm and repetition can be a tremendous mnemonic device. “It would be a virtually impossible task for young children to memorize a sequence of 26 separate letters if you just gave it to them as a string of information,” Dr. Thaut said. But when the alphabet is set to the tune of the ABC song with its four melodic phrases, preschoolers can learn it with ease.

And what are the most insidious jingles or sitcom themes but cunning variations on twinkle twinkle ABC?

Really great jokes, on the other hand, punch the lights out of do re mi. They work not by conforming to pattern recognition routines but by subverting them. “Jokes work because they deal with the unexpected, starting in one direction and then veering off into another,” said Robert Provine, a professor of psychology at the University of Maryland, Baltimore County, and the author of “Laughter: A Scientific Investigation.” “What makes a joke successful are the same properties that can make it difficult to remember.”

This may also explain why the jokes we tend to remember are often the most clichéd ones. A mother-in-law joke? Yes…

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