Ramblings & ephemera

What can we use instead of gasoline in cars?

From Popular Mechanics‘ “How far can you drive on a bushel of corn?“: It is East Kansas Agri-Energy’s ethanol facility, one of 100 or so such heartland garrisons in America’s slowly gathering battle to reduce its dependence on fossil fuels. The plant processes about 13 million bushels of corn to produce approximately 36 million gal. […]

Some numbers about General Motors

From "For a G.M. Family, the American Dream Vanishes" in The New York Times: G.M.’s problem, at least in terms of its costs, is the enormous price of health care benefits for hundreds of thousands of retirees. G.M. is the largest private provider of health care, covering more than a million Americans. … G.M. plans […]

One powerful metaphor!

From "Unwanted at Any Speed", a review of Richard Porter’s Crap Cars in The New York Times Book Review: The DeLorean DMC-12 of 1981-83, he writes, had an engine “so weak it would struggle to pull a hobo off your sister.” Not since Raymond Chandler have I met a metaphor so much more powerful than […]

Oh, so that’s why #8

Ford Motor Co. did a study trying to answer the question: who reads/views Ford ads? The #1 group: people who just bought a Ford. Why? Validation.