From Doc Searls’s “The Most Personal Device” (Linux Journal: 1 March 2009):
My friend Keith Hopper made an interesting observation recently. He said one of Apple’s roles in the world is finding categories where progress is logjammed, and opening things up by coming out with a single solution that takes care of everything, from the bottom to the top. Apple did it with graphical computing, with .mp3 players, with on-line music sales and now with smartphones. In each case, it opens up whole new territories that can then be settled and expanded by other products, services and companies. Yes, it’s closed and controlling and the rest of it. But what matters is the new markets that open up.