April 2009

A homogenized religion for America in the 21st century

history, politics, religion / /

From Damon Linker’s “The Future of Christian America” (The New Republic: 7 April 2009):

hat will provide the theological content of the nation’s civil religion now that the “mere orthodoxy” of the evangelical-Catholic alliance has proven unsuitable for a pluralistic nation of 300 million people? To my mind, the most likely and salutary option is moralistic therapeutic deism. Here is the core of its (Rousseauian) catechism, in the words of sociologist Christian Smith:

1. “A god exists who created and ordered the world and watches over human life on earth.”

2. “God wants people to be good, nice, and fair to each other, as taught in the Bible and by most world religions.”

3. “The central goal of life is to be happy and to feel good about oneself.”

4. “God does not need to be particularly involved in one’s life except when God is needed to resolve a problem.”

5. “Good people go to heaven when they die.”

Theologically speaking, this watered-down, anemic, insipid form of Judeo-Christianity is pretty repulsive. But politically speaking, it’s perfect: thoroughly anodyne, inoffensive, tolerant. And that makes it perfectly suited to serve as the civil religion of the highly differentiated twenty-first century United States.

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Michael Pollan’s rules for food

education, science / /
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Image by rsgranne via Flickr

From John Schwenkler’s “Food for thought: renewing the culinary culture should be a conservative cause” (The American Conservative: 2008):

Michael Pollan’s In Defense of Food deconstructs the pretensions of “food science” in often hilarious fashion and distills all you need to know about eating into three directives: Eat food (as opposed to things with unfamiliar or unpronounceable ingredients, packaged “food products” that make government-sanctioned health claims, and pretty much anything from the middle aisles of the grocery store); Not too much (go for quality over quantity, and eat at a table, with others); Mostly plants (in unprocessed form when possible).

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Microsoft Exchange is expensive

business, technology / /

From Joel Snyder’s “Exchange: Should I stay or should I go?” (Network World: 9 March 2009):

There are many ways to buy Exchange, depending on how many users you need, but the short answer is that none of them cost less than about $75 per user and can run up to $140 per user for the bundles that include Exchange and Windows Server and user licenses for both of those as well as Forefront, Microsoft’s antispam/antivirus service. …

If you really want to make a case for cost, you could also claim that Exchange requires a $90 Outlook license for each user, a Windows XP or Vista license for each user, and more expensive hardware than a similar open source platform might require.

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How to increase donations on non-profit websites

business, language & literature / /

From Jakob Nielsen’s “Donation Usability: Increasing Online Giving to Non-Profits and Charities” (Alertbox: 30 March 2009):

We asked participants what information they want to see on non-profit websites before they decide whether to donate. Their answers fell into 4 broad categories, 2 of which were the most heavily requested:

  • The organization’s mission, goals, objectives, and work.
  • How it uses donations and contributions.

That is: What are you trying to achieve, and how will you spend my money?

Sadly, only 43% of the sites we studied answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.

…

In choosing between 2 charities, people referred to 5 categories of information. However, an organization’s mission, goals, objectives, and work was by far the most important. Indeed, it was 3.6 times as important as the runner-up issue, which was the organization’s presence in the user’s own community.

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More on Google’s server farms

business, science, technology / /

From Joel Hruska’s “The Beast unveiled: inside a Google server” (Ars Technica: 2 April 2009):

Each Google server is hooked to an independent 12V battery to keep the units running in the event of a power outage. Data centers themselves are built and housed in shipping containers (we’ve seen Sun pushing this trend as well), a practice that went into effect after the brownouts of 2005. Each container holds a total of 1,160 servers and can theoretically draw up to 250kW. Those numbers might seem a bit high for a data center optimized for energy efficiency—it breaks down to around 216W per system—but there are added cooling costs to be considered in any type of server deployment. These sorts of units were built for parking under trees (or at sea, per Google’s patent application).

By using individual batteries hooked to each server (instead of a UPS), the company is able to use the available energy much more efficiently (99.9 percent efficiency vs. 92-95 percent efficiency for a typical battery) and the rack-mounted servers are 2U with 8 DIMM slots. Ironically, for a company talking about power efficiency, the server box in question is scarcely a power sipper. The GA-9IVDP is a custom-built motherboard—I couldn’t find any information about it in Gigabyte’s website—but online research and a scan of Gigabyte’s similarly named products implies that this is a Socket 604 dual-Xeon board running dual Nocono (Prescott) P4 processors.

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Google’s server farm revealed

business, tech in changing society, technology / /

From Nicholas Carr’s “Google lifts its skirts” (Rough Type: 2 April 2009):

I was particularly surprised to learn that Google rented all its data-center space until 2005, when it built its first center. That implies that The Dalles, Oregon, plant (shown in the photo above) was the company’s first official data smelter. Each of Google’s containers holds 1,160 servers, and the facility’s original server building had 45 containers, which means that it probably was running a total of around 52,000 servers. Since The Dalles plant has three server buildings, that means – and here I’m drawing a speculative conclusion – that it might be running around 150,000 servers altogether.

Here are some more details, from Rich Miller’s report:

The Google facility features a “container hanger” filled with 45 containers, with some housed on a second-story balcony. Each shipping container can hold up to 1,160 servers, and uses 250 kilowatts of power, giving the container a power density of more than 780 watts per square foot. Google’s design allows the containers to operate at a temperature of 81 degrees in the hot aisle. Those specs are seen in some advanced designs today, but were rare indeed in 2005 when the facility was built.

Google’s design focused on “power above, water below,” according to [Jimmy] Clidaras, and the racks are actually suspended from the ceiling of the container. The below-floor cooling is pumped into the hot aisle through a raised floor, passes through the racks and is returned via a plenum behind the racks. The cooling fans are variable speed and tightly managed, allowing the fans to run at the lowest speed required to cool the rack at that moment …

[Urs] Holzle said today that Google opted for containers from the start, beginning its prototype work in 2003. At the time, Google housed all of its servers in third-party data centers. “Once we saw that the commercial data center market was going to dry up, it was a natural step to ask whether we should build one,” said Holzle.

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Why David Foster Wallace used footnotes

5 Comments / art, language & literature, on writing / /

From D. T. Max’s “Notes and Errata*: A DFW Companion Guide to ‘The Unfinished’” (The Rumpus: 31 March 2009):

He explained that endnotes “allow . . . me to make the primary-text an easier read while at once 1) allowing a discursive, authorial intrusive style w/o Finneganizing the story, 2) mimic the information-flood and data-triage I expect’d be an even bigger part of US life 15 years hence. 3) have a lot more technical/medical verisimilitude 4) allow/make the reader go literally physically ‘back and forth’ in a way that perhaps cutely mimics some of the story’s thematic concerns . . . 5) feel emotionally like I’m satisfying your request for compression of text without sacrificing enormous amounts of stuff.”

He was known for endlessly fracturing narratives and for stem-winding sentences adorned with footnotes that were themselves stem-winders. Such techniques originally had been his way of reclaiming language from banality, while at the same time representing all the caveats, micro-thoughts, meta-moments, and other flickers of his hyperactive mind.

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