From Bruce Schneier’s “Color-Coded Terrorist Threat Levels” (Crypto-Gram Newsletter: 15 January 2004):
The color-coded threat alerts issued by the Department of Homeland Security are useless today, but may become useful in the future. The U.S. military has a similar system; DEFCON 1-5 corresponds to the five threat alerts levels: Green, Blue, Yellow, Orange, and Red. The difference is that the DEFCON system is tied to particular procedures; military units have specific actions they need to perform every time the DEFCON level goes up or down. The color-alert system, on the other hand, is not tied to any specific actions. People are left to worry, or are given nonsensical instructions to buy plastic sheeting and duct tape. Even local police departments and government organizations largely have no idea what to do when the threat level changes. The threat levels actually do more harm than good, by needlessly creating fear and confusion (which is an objective of terrorists) and anesthetizing people to future alerts and warnings. If the color-alert system became something better defined, so that people know exactly what caused the levels to change, what the change means, and what actions they need to take in the event of a change, then it could be useful. But even then, the real measure of effectiveness is in the implementation. Terrorist attacks are rare, and if the color-threat level changes willy-nilly with no obvious cause or effect, then people will simply stop paying attention. And the threat levels are publicly known, so any terrorist with a lick of sense will simply wait until the threat level goes down.”
Living under Orange reinforces this. It didn’t mean anything. Tom Ridge’s admonition that Americans “be alert, but go about their business” reinforces this; it’s nonsensical advice. I saw little that could be considered a good security trade-off, and a lot of draconian security measures and security theater.