Ramblings & ephemera

7 tools of propaganda

From Roger Ebert’s “The O’Reilly Procedure” (Roger Ebert’s Journal: 14 June 2009):

The seven propaganda devices include:

  • Name calling — giving something a bad label to make the audience reject it without examining the evidence;
  • Glittering generalities — the opposite of name calling;
  • Card stacking — the selective use of facts and half-truths;
  • Bandwagon — appeals to the desire, common to most of us, to follow the crowd;
  • Plain folks — an attempt to convince an audience that they, and their ideas, are “of the people”;
  • Transfer — carries over the authority, sanction and prestige of something we respect or dispute to something the speaker would want us to accept; and
  • Testimonials — involving a respected (or disrespected) person endorsing or rejecting an idea or person.

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