From Jeff Bertolucci’s “Windows 7 Ads: Microsoft Tarts Up the Desktop” (PC World: 13 November 2009):
Microsoft has announced plans to peddle Windows 7 desktop space to advertisers, who’ll create Windows UI themes–customized backgrounds, audio clips, and other elements–that highlight their brand, Computerworld reports. In fact, some advertiser themes are already available in the Windows 7 Personalization Gallery, including desktop pitches for soft drinks (Coca-Cola, Pepsi), autos (Ducati, Ferrari, Infiniti), and big-budget Hollywood blockbusters (Avatar).
The advertiser themes are different, however, in that they won’t be foisted on unsuspecting users. Rather, you’ll have to download and install the ad pitch yourself. As a result, I doubt many Windows 7 users will gripe about ad themes. Hey, if you’re a Preparation H fan, why not devote the desktop to your favorite ointment?