15 fundamental desires and values

From ABC News:

Curiosity: desire to learn

Food: desire to eat

Honor: (morality) desire to behave in accordance with a code of conduct

Rejection: fear of social rejection

Sex: desire for sexual behavior and fantasies

Physical exercise: desire for physical activity

Order: desired amount of organization in daily life

Independence: desire to make own decisions

Vengeance: desire to retaliate when offended

Social contact: desire to be in the company of others

Family: desire to spend time with own family

Social prestige: desire for prestige and positive attention

Aversive sensations: aversion to pain and anxiety

Citizenship: desire for public service and social justice

Power: desire to influence people