From “Celebrities face the ‘piÃƒÂ±ata syndrome’” in The L. A. Times:
As a result, every story has an abbreviated life span, accelerating the demand for more news. Ultimately, this adds up to exaggerated expectations of celebrities. If they can’t maintain their public persona, they’re devoured for our entertainment instead.
“I call it the piÃƒÂ±ata syndrome,” says publicist Howard Bragman, founder of the Hollywood PR firm Bragman Nyman Cafarelli. “It’s really about the media. They’re only lifting you up so that they can take sticks and beat you and see what comes out.”