Ramblings & ephemera

Why we get disoriented in malls

From Wikipedia’s “Gruen transfer” (28 September 2009):

In shopping mall design, the Gruen transfer refers to the moment when consumers respond to “scripted disorientation” cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) …

The Gruen transfer refers to the moment when a consumer enters a shopping mall, and, surrounded by an intentionally confusing layout, loses track of their original intentions. Spatial awareness of their surroundings play a key role, as does the surrounding sound and music. The effect of the transfer is marked by a slower walking pace and glazed eyes.

Leave a Reply

You must be logged in to post a comment.