Ramblings & ephemera

Newspapers are doomed

From Jeff Sigmund’s “Newspaper Web Site Audience Increases More Than Ten Percent In First Quarter To 73.3 Million Visitors” (Newspaper Association of America: 23 April 2009):

Newspaper Web sites attracted more than 73.3 million monthly unique visitors on average (43.6 percent of all Internet users) in the first quarter of 2009, a record number that reflects a 10.5 percent increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.

In addition, newspaper Web site visitors generated an average of more than 3.5 billion page views per month throughout the quarter, an increase of 12.8 percent over the same period a year ago (3.1 billion page views).

Contrast that with the article on Craigslist in Wikipedia (1 May 2009):

The site serves over twenty billion page views per month, putting it in 28th place overall among web sites world wide, ninth place overall among web sites in the United States (per Alexa.com on March 27, 2009), to over fifty million unique monthly visitors in the United States alone (per Compete.com on April 7, 2009). As of March 17, 2009 it was ranked 7th on Alexa. With over forty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives over one million new job listings each month, making it one of the top job boards in the world.

Even at its best, the entire newspaper industry only gets 1/5 of what Craigslist sees each month.

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