What happens to IP when it’s easy to copy anything?

From Bruce Sterling’s “2009 Will Be a Year of Panic” (Seed: 29 January 2009):

Let’s consider seven other massive reservoirs of potential popular dread. Any one of these could erupt, shattering the fragile social compact we maintain with one another in order to believe things contrary to fact.

2. Intellectual property. More specifically, the fiat declaration that properties that are easy to reproduce shouldn’t be reproduced.

Declaring that “information wants to be free” is an ideological stance. A real-world situation where information can’t be anything but free, where digital information cannot be monetized, is bizarre and deeply scary. No banker or economist anywhere has the ghost of clue what to do under such conditions.

Intellectual property made sense and used to work rather well when conditions of production favored it. Now they don’t. If it’s simple to copy just one single movie, some gray area of fair use can be tolerated. If it becomes easy to copy a million movies with one single button-push, this vast economic superstructure is reduced to rags. Our belief in this kind of “property” becomes absurd.

To imagine that real estate is worthless is strange, though we’ve somehow managed to do that. But our society is also built on the supposed monetary worth of unreal estate. In fact, the planet’s most advanced economies are optimized to create pretty much nothing else. The ultimate global consequences of this situation’s abject failure would rank with the collapse of Communism.