Ramblings & ephemera

Sneaky advertising

I bought a mug that has no handles on it at all. I noticed that the accompanying slip of paper said, “Most Copco travel mugs are intended for right or left hand use.” Well, yes, if there are no handles, that would make sense. It goes on, “If your mug is handled, the lid is designed to fit securely in two positions, allowing for right or left hand use.” What fantastic advertising copy, creating something out of nothing! It’s like saying, “Our handles can be used by people who are right- OR left-handed! Amazing!”

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