Ramblings & ephemera

The importance of escalators in shopping

From “A-Z Retail Tricks To Make You Shop“:

Escalators – Multi-level Department stores often use their escalators to encourage you to see more of the store. Travelling either up or down the store you will find you have to walk half way around the level in order to find your next connecting escalator, as opposed to it being the one next to you. This has not happened by accident.

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