From "The Producer" in the 15 October 2001 issue of The New Yorker, an article about the Hollywood producer Brian Grazer:
His creation achieved its brilliant apotheosis a few years ago, when he reconceived Brian Grazer as a form of performance art. He started putting photographs of himself, grinning like a pixie, in dime-store frames and taking them to parties. Unobserved, he would leave his little photo among the grandly framed portraits of the host’s family and famous friends, for the host to discover, to his startled amusement, usually several weeks later.